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Handbook of marketing research methodologies for hospitality and tourismNykiel, Ronald A., Dr.Type of material - handbookPublication and manufacture - New York : Haworth Hospitality & Tourism Press ; Binghamton (NY) : Haworth Press, cop. 2007Language - englishISBN - 978-0-7890-3426-7; 0-7890-3426-3COBISS.SI-ID - 9812764
Author
Nykiel, Ronald A., Dr.
Topics
Hospitality industry |
Marketing |
Handbooks, manuals, etc |
Tourism |
Marketing |
Handbooks, manuals, etc |
Turistični trg |
Gostoljubnost |
Raziskave trga |
Priročniki |
Turistična dejavnost |
Gostoljubnost |
Strateško planiranje |
Priročniki |
Tržne raziskave |
Kvalitativne metode |
Kvantitativne metode |
Priročniki |
turizem |
tržne raziskave |
metodologija |
strategija trženja |
tržno planiranje |
trg |
učinkovitost |
storitve |
tržna analiza |
turistična industrija |
kvantitativna analiza |
kvalitativna analiza |
aplikacija |
design |
planiranje |
razvoj |
tehnika |
testiranje |
podatki |
blagovne znamke |
cene |
potrošnik |
komuniciranje |
psihologija potrošnika
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Dislocirana enota UP FTŠ - Turistica |
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Knjižnica FTŠ 001.8 NYKIEL R. A. Handbook IN: 05000011335 Knjižnica FTŠ 001.8 NYKIEL R. A. Handbook IN: 05000011335 |
available - outside loan, loan period: 21 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Nykiel, Ronald A., Dr. | ![]() |
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