Advertising, promotion, and supplemental aspects of integrated marketing communications

Faculty of Administration, Ljubljana (VUSLJ)

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Type of material - textbook

Edition - 4th ed.

Publication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press : Harcourt Brace College Publishers, 1997

Language - english

ISBN - 0-03-010352-5

COBISS.SI-ID - 3397148

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Univerza v Ljubljani, Fakulteta za upravo	available - outside loan, loan period: 21 days
Univerza v Ljubljani, Fakulteta za upravo - paketnik	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
Knjižnica 33 SHIMP T. Adversiting IN: 000001635	available - outside loan, loan period: 21 days

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