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Managing customer relationships : a strategic frameworkPeppers, Don ; Rogers, Martha, 1952-Type of material - profess. monogr ; adult, seriousEdition - 2nd ed.Publication and manufacture - Hoboken (N.J.) : J. Wiley, cop. 2011Language - englishISBN - 978-0-470-42347-9; 978-0-470-93015-1; 978-0-470-93016-8; 978-0-470-93018-2COBISS.SI-ID - 5170862
Author
Peppers, Don |
Rogers, Martha, 1952-
Topics
Customer relations |
Management |
Consumers' preferences |
Relationship marketing |
Marketing information systems |
Information storage and retrieval systems |
Marketing |
Potrošniška družba |
Potrošnja |
Marketinška strategija |
Priročniki |
Potrošniška družba |
Prodajni kanali |
Prodajne tehnike |
Priročniki |
Vodenje |
Implementacija |
Odnosi s strankami |
Priročniki |
potrošnik |
psihologija potrošnika |
identiteta |
razlike |
povezanost |
vrednotenje |
marketing |
trženje |
modeli |
strategija trženja |
tržne poti |
programiranje |
računalniške mreže |
WWW |
World Wide Web |
proizvodi |
management |
organiziranost |
manager |
vodenje |
strokovnjaki |
poslovanje |
razvoj |
spremembe |
poslovno okolje |
komuniciranje |
poslovni razgovori |
image |
trg |
segmentacija |
poslovno sodelovanje |
ekonomska propaganda |
informacijski sistemi
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Univerza v Ljubljani, Fakulteta za upravo |
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Univerza v Ljubljani, Fakulteta za upravo - paketnik |
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Knjižnica 0000000005 PEPPERS D. Managing customer IN: 000012029 Knjižnica 005 PEPPERS D. Managing customer IN: 000012029 |
available - outside loan, loan period: 21 days
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Database name | Field | Year |
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Peppers, Don | |
Rogers, Martha, 1952- |
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