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Marketing management - trženjsko upravljanje : analiza, načrtovanje, izvajanje in nadzorKotler, Philip, 1931-Type of material - handbook ; adult, seriousEdition - Slovenska izd.Publication and manufacture - Ljubljana : Slovenska knjiga, 1996Language - slovenianISBN - 961-210-043-8COBISS.SI-ID - 61422848
Author
Kotler, Philip, 1931-
Other authors
Česen, Neli |
Žnideršič, Martin, 1934-2020
Topics
strategija trženja |
strateško planiranje |
strateško upravljanje |
marketing |
management |
priročniki |
trg |
trženje |
tržne raziskave |
tržna segmentacija |
tržne poti |
potrošniki |
direktni marketing |
elektronski marketing |
metodologija |
metodologija
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Univerza v Ljubljani, Fakulteta za upravo |
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Univerza v Ljubljani, Fakulteta za upravo - paketnik |
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Knjižnica 0000000033 KOTLER P. Marketing IN: 000000987 Knjižnica 33 KOTLER P. Marketing IN: 000000987 |
available - outside loan, loan period: 21 days
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Knjižnica 0000000033 KOTLER P. Marketing IN: 000000988 Knjižnica 33 KOTLER P. Marketing IN: 000000988 |
available - outside loan, loan period: 21 days
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Knjižnica 0000000033 KOTLER P. Marketing IN: 000001078 Knjižnica 33 KOTLER P. Marketing IN: 000001078 |
available - outside loan, loan period: 21 days
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Set 0000000033 KOTLER Marketing IN: 000001018 Set 33 KOTLER Marketing IN: 000001018 |
available - restricted - outside loan - loan period: 21 days
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Česen, Neli | 08648 |
Žnideršič, Martin, 1934-2020 | 12201 |
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