Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea

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Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea

Um, Taehyee; Chung, Namho

Asia Pacific journal of tourism research, 04/2021, Volume: 26, Issue: 4

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Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the commonly adopted paths. The results also suggest that, smart tourism technology attributes have a positive effect on smart tourism satisfaction in all cities. From the results, we suggest customized discussion by the cities.

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