Hutovo blato je 1995. godine proglašeno parkom prirode u Bosni i Hercegovini. U radu je dan pregled ekoloških obilježja Parka, s posebnim osvrtom na krajobraznu, biološku i hidrološku raznolikost, kao paradigme razvoja posebnih oblika turizma primjerenih Parku prirode Hutovo blato. Analizirana je dostupna literatura, podatci dobiveni iz samog parka, provedeno anketno ispitivanje, dana SWOT analiza i napravljen intervju s ravnateljem parka Turizam divljine, turizam temeljen na prirodi, pustolovni turizam i ekoturizam snažno su motivirani time. Međutim, postoje ograničenja za ekoturizam, jer su dva od pet čimbenika niska (interakcija između posjetitelja i lokalnog stanovništva te financijska i ekonomska održivost), te je te probleme potrebno riješiti ukoliko se želi razvijati ekoturizam. U promidžbi i informiranju o krajobraznoj, biološkoj i hidrološkoj raznolikosti Parka, kao glavni promidžbeni alati su se pokazali internet i usmena predaja kao i leci koji se dijele u Parku, dok su turističke zajednice i agencije zakazale, što nije dobro i to treba popraviti, potrebno je povezati sve dionike u stvaranju autentičnog i prepoznatljivog turističkih proizvoda parka, gdje je holistički pristup prioritet. Istraživanje je provedeno putem on-line obrasca namijenjenog ispitivanju mogućnosti razvoja posebnih oblika turizma na Hutovom blatu, gdje su obuhvaćeni ispitanici koji su već posjetili park. Sudjelovalo je 240 ispitanika, od toga 134 žene i 106 muškaraca. Anketa o razvoju turizma u Parku prirode Hutovo blato sadrži 24 pitanja kojim su prikupljeni demografski podaci posjetitelja, podaci o mišljenju posjetitelja Hutova blata te krajobraznoj, biološkoj i hidrološkoj raznolikosti ovoga kraja, odnosno koliko ta raznolikost pridonosi i koliko bi mogla pridonijeti razvoju specifičnih oblika turizma u Hutovom blatu. Glede valorizacije biološke baštine, biljnog i životinjskog svijeta 53,3 % posjetitelja daje prednost Wildlife tourism koji obuhvaća promatranje rijetkih, ugroženih i zanimljivih biljnih ili životinjskih vrsta, dok je 46,7 % posjetitelja izabralo ekoturizam koji uključuje elemente edukacije i očuvanja/zaštite. Gledajući pak krajobraznu i biološku raznolikost 63 % ispitanika odgovorilo je kako smatraju da je Nature based tourism onaj specifični oblika turizma koji treba razvijati, dok 36,7 % daje prednost Adventure tourism za koji smatraju da bi se mogao razvijati s obzirom na krajobraznu i hidrološku raznolikost parka. Nadalje, istraživanje pokazuje kako najveći broj ispitanika (40 %) želi edukacijski program o krajobraznom bogatstvu parka uvrstiti u turističku ponudu, trećina (26,7 %) smatra kako bi bilo dobro u ponudu uvrstiti edukacijski program o fauni parka, 23 % pokazuje zanimanje za edukacijski program o hidrološkoj raznolikosti parka i 20 % bi željelo u turističku ponudu uvrstiti edukacijski program o flori Parka prirode. Svi ovi odgovori nam sugeriraju kako bi se trebalo ozbiljno pozabaviti osmišljavanjem jedinstvenog turističkog proizvoda koji bi obuhvaćao posebne oblike turizma primjerene parku kao što su: turizam divljine, ekoturizam, krajobrazni turizam i pustolovni turizam. Hutovo blato was declared a Nature park in Bosnia and Herzegovina in 1995. This paper gives an overview of the park’s ecological features with a special emphasis on the landscape, its biological and hydropower as a paradigm for the development of special forms of tourism suitable for Hutovo blato Nature Park. A prerequisite for their development is most certainly the analysis of the relevant research data as well as the park’s data along with the questionnaire survey, SWOT analysis and interviews with park directors. All of these elements offer a strong support for wildlife tourism, nature-based tourism, adventure tourism and ecotourism. However, there are restrains to the ecotourism’s development which need to be dealt with in order for the progress to take place because two of the five crucial factors are at an disadvantageous level (interaction between visitors and the local population; financial and ecologic sustainability. The Internet, leaflets and oral communication are traditional means of the promotion of the landscaping, biological and hydrological diversity of the park. These should be reinforced with the activities provided by the tourist boards and agencies which are currently excluded. Therefore, it is necessary to establish and maintain contact with the stakeholders in order to create an authentic and acclaimed touristic product in which a holistic approach is a priority. Our research was conducted via on-line form designed to examine the possibility of developing special forms of Hutovo blato tourism while the respondents were the former park visitors. There were 240 respondents, of whom there were 134 women and 106 men. A 24-item The Hutovo Blato Tourism Development Survey inquires about the visitors' demographic data, their opinion on Hutovo blato landscape, biological and hydrological diversity as well as the diversity contributions to the development of specific forms of tourism in Hutovo blato. Regarding the valorisation of biological heritage, flora and fauna, 53.3% of visitors favoured wildlife tourism, which includes the observation of endangered flora and fauna, while 46.7% of visitors chose ecotourism which included elements of education and conservation / protection. Considering landscape and biodiversity, 63% of respondents said that they considered nature-based tourism a specific form of tourism to be developed, while 36.7% gave preference to adventure tourism because of its developmental potential with regard to the landscape and the hydrological diversity of the park. Furthermore, the survey shows that the largest number of respondents (40%) wants to include a landscape-richness education program in the tourist offer, 26.7% think it would be good to include an educational program on the park's fauna, 23% show interest in the educational program on hydrological diversity of the park and 20% of the participants would like to include an educational program on the flora of the nature park in the tourist offer. All of these answers indicate that we should seriously consider the design of a unique tourism product that includes specific forms of tourism appropriate for the park, such as wildlife tourism, ecotourism, nature based tourism and adventure tourism.