E-resources
Peer reviewed
-
Lee, Jinkyung; Kwon, Ki Han
Journal of cosmetic dermatology, October 2022, Volume: 21, Issue: 10Journal Article
Background Severe acute respiratory syndrome coronavirus 2 appeared in humans at the end of 2019 and caused a worldwide coronavirus disease‐19 (COVID‐19) pandemic. Our research is being conducted on consumers who are having difficulties in purchasing cosmetics due to the rapid change in non‐face‐to‐face society due to COVID‐19 on new normal period. Objectives This study technically investigates the customer experience of consumers in the cosmetic market on metaverse world, which has changed to a non‐face‐to‐face era after COVID‐19. Methods It was written with reference to keywords such as “COVID‐19,” “non‐face‐to‐face,” “fandom marketing,” “alpha generation,” and “metaverse.” This study was performed by searching on PubMed, Google Scholar, Scopus, and ResearchGate. A total of 378 papers were retrieved, of which 29 were successfully selected in this study. Results It focused on the transformational change of the metaverse beauty market that will be led by the alpha generation after COVID‐19. It was empirically analyzed targeting the alpha generation, who are users, to change the problems of users who test and purchase cosmetics face‐to‐face in the beauty market so that they can do fandom marketing and customer experience using metaverse in a non‐face‐to‐face society. Conclusion As a result, this article is expected to be used as an important marketing material for new changes in the market on metaverse world by clearly identifying the needs of consumers in the cosmetic industry that have changed in the untact era.
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Source: Personal bibliographies
and: SICRIS
The material is available in full text. If you wish to order the material anyway, click the Continue button.