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Kovačić, Darko
In medias res, 05/2023, Volume: 12, Issue: 22Journal Article, Paper
U ovom radu analiziramo neke od osnovnih teza medijskog teoretičara Marshalla McLuhana te iste uspoređujemo s relevantnim suvremenim teorijama. Nadalje, definirmao odnos između tehnoloških izuma, ekstenzija i tehnološkog determinizma, istražujemo argumente o povijesnoj i kulturnoj uvjetovanosti ljdske percepcije. Promatramo fenomen percepcije u filozofijskim izvorima antičke Grčke te ga uspoređujemo sa spoznajama suvremene neurobiologije.Predstavljamo specifičnosti sučeone teorije percepcije Donalda Hoffmana te u odnosu na njegove teze analiziramo fenomene prostora i vremena. U kontekstu sučeljavanja starih i aktualnih teorija definiramo sud o medijima kao ekstenzijama ljudskog senzorijuma. In this paper, we analyze some of the basic theses of media theorist Marshall McLuhan and compare them with relevant contemporary theories. Furthermore, having defined the relationship between technological inventions, extensions and technological determinism, we explore arguments about the historical and cultural conditioning of human perception. We observe the phenomenon of perception in the philosophical sources of ancient Greece and compare it with the knowledge of contemporary neurobiology. We present the specifics of Donald Hoffman’s Interface theory of perception and analyze the phenomena of space and time in relation to his theses. In the context of the confrontation of old and current theories, we define the conclusion about media as extensions of the human sensorium.
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