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  • Corporate Hinduism: An argu...
    Moodie, Deonnie

    Religion compass, February 2021, 20210201, Volume: 15, Issue: 2
    Journal Article

    This article takes stock of existing scholarly literature on corporate Hinduism and charts a course for future studies of the same. So far, this literature has focused on business gurus who deploy Hindu texts and ideas in order to justify, organize, and lend meaning to business practices centered around knowledge work in the corporate sector both in India and globally. I argue that further scholarship should pay closer attention to the sites and institutions whereby these gurus gain their authority as well as their platform. These now include business schools, research centers, and corporations. Such a focus reveals that corporate spaces are increasingly becoming loci of authority for the production of new forms of religion.