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Garre Sánchez, Cristina
Arte y sociedad (Málaga), 12/2023 24Journal Article
El presente texto nace en el contexto de una investigación sobre la creación audiovisual denominada fashion film. El principal objetivo es poner de manifiesto el uso de tecnologías propias de la creación de imagen estática y en movimiento como medio de expresión artística por parte de artistas que realizan piezas audiovisuales relacionadas con la moda y, en concreto, con el fashion film. Desde la perspectiva del medio audiovisual como forma de expresión artística, se plantea un análisis de las creaciones audiovisuales L’Elélégance (sic) de Sonia Delaunay (1925) y Esencia de una seducción de Eugenio Recuenco (2008), con la intención de alcanzar el objetivo propuesto. Como principales resultados del análisis, se observa que el color es un elemento imprescindible para la creación del relato y expresión para el artista, elevándolo al mismo nivel de protagonismo que el de los propios personajes. Además, se advierte que la tecnología y los medios de los que disponen los artistas intervienen y forman parte de la obra final. This text was written in the context of a research project on the audiovisual creation known as fashion film. The main objective is to highlight the use of technologies for the creation of static and moving images as a vehicle for artistic expression by artists who create audiovisual pieces related to fashion and, specifically, to the fashion film. In order to achieve the proposed objective, an analysis of the audiovisual creations L'Elélégance (sic) by Sonia Delaunay (1925) and Esencia de una seducción by Eugenio Recuenco (2008) is proposed from the perspective of the audiovisual media as a way of artistic expression. The main results of the analysis suggest that colour is an essential element in the creation of the tale and expression for the artist, elevating it to the same level of prominence as the characters themselves. Furthermore, it is noticed that the technology and the resources available to the artists are involved in and form part of the final artwork.
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