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Denegri Coria, Marianela; Barros, Solange; Cárdenas Coronado, Valeria; Sepúlveda Aravena, Jocelyne; Gabriel Vivallo Urra, Oscar
Estudios pedagógicos, 03/2017, Volume: 43, Issue: 1Journal Article
La adolescencia constituye una etapa del desarrollo psicosocial influenciada por contextos económico-políticos, sociales y culturales, que inciden en la conformación de identidades sociales y en las prácticas de consumo y endeudamiento. De interés para la mercadotecnia, la psicología económica, social y del desarrollo, se abordan las diferencias en prácticas de consumo y endeudamiento de adolescentes escolarizados(as) urbanos(as) y rurales, de la Región de La Araucanía, Chile. Mediante un diseño de investigación cualitativa de tipo descriptivo con diseño de casos múltiples se entrevistó a adolescentes de ambas comunas, encontrándose diferencias en las prácticas de consumo y endeudamiento, así como en la dimensión emocional implicada en casos de compras exitosas y frustradas. Palabras clave: adolescencia, consumo, endeudamiento, ahorro, emociones. Adolescence is a stage of psychosocial development that is influenced by economic-political, social and cultural contexts, which affect the formation of social identities, and also consumption and indebtedness practices. Of interest for marketing and economic, social and developmental psychology, this article describes the differences in consumption and indebtedness practices of urban and rural adolescents in schools from Region de La Araucanía, Chile. Through a qualitative descriptive research design of multiple cases, adolescents from both communes have been interviewed, finding differences in the consumption and indebtedness practices as well as in the emotional aspects involved in cases of successful and frustrated purchase. Key words: Adolescence, consumption, indebtedness, savings, emotions.
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