Summary In this article, we are assessing the impact of GDPR on the adoption of the Brazilian LGPD regulation. The assessment is done in the context of Europeanization. After the introduction of key concepts, the article is providing deeper insight into the LGPD creation, revealing historical and teleological perceptions of the influence: Moreover, a separate chapter is provided on the comparative dimension. Overall, with the adoption of the GDPR EU created a comprehensive regulatory regime, which was reflected by Brazilian lawmakers, who found strong inspiration in the EU regulation and who have decided to converge in order to avoid losses associated with a potential difference between the EU and Brazilian data market. As a result, LGPD is very similar to the GDPR and in many parts is taking the same attitude..