In Slovenia, farm tourism is among the most important supplementary activities on farm. On the other hand, its role within tourism sector is rather modest. The paper approaches the phenomenon of farm tourism from tourism supply and demand perspectives. Employed qualitative methods involved farm tourism holders and potential tourists on farm. The results have pointed out that the occurrence of tourist farms is primarily the result of farmers' needs and opportunities, and only on the second place of expressed demand of tourism market. Farm tourism supply and demand factors are interrelated in a rather complex way. Supply is only selectively influenced by (perceived) demand since farm tourism providers stick to extant idea/image of farm tourism and they are not putting it in question. In this way they also affect tourism demand since they shape a specific construct/image of farm tourism which attracts only some types of tourists. Turizem na kmetiji je v Sloveniji med najpomembnejšimi dopolnilnimi dejavnostmi. Po drugi strani je njegova vloga v okviru turizma precej skromna. Prispevek obravnava turizem na kmetiji tako z vidika turistične ponudbe kot povpraševanja. Izvedena je bila anketna raziskava med člani kmečkih gospodinjstev na turističnih kmetijah, pa tudi intervjuji z njimi. Poleg tega je bilo opravljeno anketiranje potencialnih turistov na turističnih kmetijah. Rezultati so opozorili, da je razporeditev in ponudba turističnih kmetij v prvi vrsti odvisna od potreb in pričakovanj lastnikov kmetij. Ponudba in povpraševanje turističnih kmetij sta tako povezani na precej zapleten način. Povpraševanje le selektivno vpliva na ponudbo, saj ponudniki tovrstnih storitev večinoma oblikujejo/gradijo na obstoječi podobi. Na ta način tudi vplivajo na oblikovanje specifične podobe turizma na kmetiji, ki (ne)privlači določene vrste turistov.