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  • Earning and sustaining rele...
    Coffaro, Dave

    ABA banking journal, 01/2023, Volume: 115, Issue: 1
    Magazine Article

    ...relevance with clients has a finite shelf life and must be continually re-earned. Bank client engagement surveys, Net Promoter Score evaluations and individual feedback sessions can be powerful tools to learn how your clients see you and the experience you deliver. A common job hazard for wealth management professionals is falling into the "I've seen it all before" trap: giant liquidity events, substantive tax levies, marriage, divorce, portfolio market value drops, life and death. ...relevance with clients has a finite shelf life and must be continually re-earned.