UPRAVLJANJE IMPRESIJAMA

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UPRAVLJANJE IMPRESIJAMA

Tomić, Zoran; Tomić, Ivan; Pavić, Davor

South Eastern European Journal of Communication, 12/2020, Volume: 2, Issue: 2

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Autori istražuju fenomen upravljanja impresijama kao proces u kojemu pojedinci pokušavaju utjecati na percepciju koju ljudi imaju o osobi, nečemu ili nekom događaju. U tom kontekstu ukazuju na značenje i tehnike koje pojedinci koriste preko samoprezentacije, samopromocije, samoučinkovitosti, samosvijesti i pozitivnih iluzija. Upravljanje dojmom može biti svjestan ili podsvjestan proces. U većini slučajeva, ljudi koji upravljaju dojmom pokušavaju uskladiti percepciju drugih ljudi s njihovim ciljevima. Impresijama se upravlja i u javnome, ali i privatnom prostoru. Želja da se lijepo izgleda i da se tako predstavi, stara je koliko i sam čovjek.

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Tomić, Zoran | Tomić, Ivan | Pavić, Davor

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Year	Impact factor		Edition		Category		Classification
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