E-resources
Open access
-
Chithra, S. Aswini
Turkish journal of computer and mathematics education, 05/2021, Volume: 12, Issue: 11Journal Article
The depiction of Women in advertising gained considerable academic attention, fuelled by the feminist movements and progression of women’s role in society. Early studies reported the depiction of women stereotyped with domestic work, dependent to men and sexually objectified grounding with gender roles. In 2015, SheKnows Media, a digital lifestylecompany introduced the term Femvertising Awards to feature brands who break down the gender stereotypes by empowering women in advertising campaigns. This paper intends to examine the impression of Femvertisingon the representation of women in relation with Feminism as a growing social movement and social responsibility of brand in advertising. The study investigates through Multimodal discourse analysis in terms of representation, interactive and compositional whole.
Author
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Source: Personal bibliographies
and: SICRIS
The material is available in full text. If you wish to order the material anyway, click the Continue button.