The article sheds ethnographic light on the homocapitalist politics of queer tourism in Argentina. Tracing the growing incorporation of lesbian, gay, bisexual, trans, and queer (LGBTQ+) inclusion into the country's tourist offer as a "global brand," it interrogates how different forms of access to queer mobility, liberation, and privilege unfold across different "zones of encounter" within the landscape of queer tourism in Buenos Aires. I suggest that while homocapitalist investments in queer tourism strongly resonate with an entrepreneurial class of global(ized) elite LGBTQ+ activists and small business owners who are able to "sell liberation" by forging partnerships with tourism authorities and corporations, their effects are more ambivalent for those who are unable and/or unwilling to appropriate the products and processes of globalization in pursuit of their own goals. These tensions come to the fore in the city's LGBTQ+ nightlife, where encounters between local sexualities and the mobile subjectivities of Global North LGBTQ+ tourists take place against the backdrop of global economic crisis, economic precarity, and inequalities within lesbian, gay, bisexual, travesti, trans, transexual, and intersex (LGBTTTI) communities.