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Peer reviewed
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Duarte, Audrey Marques; Santos, Marli dos
Revista FAMECOS, 01/2019, Volume: 26, Issue: 1Journal Article
The variety of fixed and mobile digital devices impacts the visual communication in media outlets, such as the typography of magazine covers in a virtual environment. The quality is also related to how the contents are presented, which key features are the readability and usability. This study encompasses the interaction between communication, digital typography and magazines. The purpose is to explore the digital typography environment and suggest criteria to control the quality of the typographic presence in digital platforms. The research is qualitative, descriptive, and analyzes the covers of Elle Brasil in digital environments through readability and usability categories. Based on the analyses, we have seen that the quality of the typography presence in digital environment must encompass the identity of the media outlet and the characteristics of the platform, maintaining the readability. The presence of usability in devices corrects eventual discomforts and makes reading a pleasant experience.
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