The programming of cultural events (literary festivals) in the cities of Vale do Paraíba (São Paulo, Brazil) often includes the participation of local literary authors. Thus, this paper intents to analyse how the participant fiction authors and poets articulate their creative process to these events. The main objective is to understand if and how the participation in these events impacts the fictional and poetic creation, the entry into the publishing circuit and the possibility of reaching and dialoguing with more readers. To understand this cultural phenomenon, the research is guided by the theoretical conceptions of Candido (2000) and Even-Zohar (2013), about literary systems, and Schollhammer (2009), about contemporary literature. The results reveal that these events represent for the authors the possibility to divulge their works and have contact with the readers, although they express that the creative process is not always impacted by contact with the public.