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  • Development of a new method of searching a new product development opportunity
    Benedičič, Janez, 1978- ; Žavbi, Roman ; Duhovnik, Jože, 1948-
    We developed a method for a systematic approach to searching for opportunities for new products by taking account of a particular business environment. The method was developed on the basis of ... experiences from cooperating in development teams. Combining practical experiences and the aspect of new product development, we developed a method for searching an opportunity for developing a new product (SETL Method). A systematic approach in existing business and technical development process is very precisely defined, especially at the beginning of the process. The process of searching for an opportunity involves recognized social, economic, technological and legislative (SETL) factors through which the outside influences are measured. Using SETL factors makes the process more systematic. The searching process is systematic, from defining a suitable searching environment (direction of the future company development) for an opportunity via recognizing an opportunity to ranking the potential of an opportunity.
    Vir: Tehnički vjesnik : znanstveno-stručni časopis tehničkih fakulteta Sveučilišta u Osijeku = Technical gazette : scientific-professional journal of technical faculties of the University of Osijek. - ISSN 1330-3651 (Vol. 19, no. 4, 2012, str. 759-767)
    Vrsta gradiva - članek, sestavni del
    Leto - 2012
    Jezik - angleški
    COBISS.SI-ID - 12574747

    Povezava(-e):

    http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=137676

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