EF, Centralna ekonomska knjižnica, Ljubljana (CEKLJ)
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Online shopping adoption during COVID-19 and social isolation : extending the UTAUT model with herd behaviorErjavec, Jure ; Manfreda, AntonThe COVID-19 pandemic has created a new reality for consumers all around the globe. To cope, users of digital technologies have faced the necessity of adopting and using specific technologies ... practically overnight. They are doing this under the condition of social isolation, all while facing the fear of catching the disease. The purpose of the paper is to study the way unexpected circumstances cause disruptions in existing theoretical models and their implications for the post-COVID-19 era. Therefore, the paper examines the unified theory of acceptance and use of technology (UTAUT) model under the circumstances of the COVID-19 pandemic and social isolation, and it identifies herd behavior as a possible new mechanism affecting behavioral intention under these unique decision-making circumstances. Behavioral intention toward online shopping was analyzed using data from 420 individuals aged 60 and older who present an increasingly important potential market for electronic commerce and who are particularly affected by COVID-19. The main results show that performance expectancy still has the most important influence on behavioral intention, whereas the impact of social influence was not supported under these conditions. Rather, herd behavior was identified as particularly influential for behavioral intention. Based on the study results, the option to reconsider the social influence factor in the UTAUT model and its possible complementary mechanisms are discussed.Vir: Journal of retailing and consumer services. - ISSN 0969-6989 (Vol. 65, article no. 102867, Mar. 2022, 12 str.)Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasleLeto - 2022Jezik - angleškiCOBISS.SI-ID - 87933187
Avtor
Erjavec, Jure |
Manfreda, Anton
Teme
spletna trgovina |
pandemija |
trženje |
vedenje potrošnikov |
vedenje potrošnikov |
online shopping |
pandemic |
marketing |
consumer behaviour
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vir: Journal of retailing and consumer services. - ISSN 0969-6989 (Vol. 65, article no. 102867, Mar. 2022, 12 str.)
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Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Erjavec, Jure | 28350 |
Manfreda, Anton | 30716 |
Vir: Osebne bibliografije
in: SICRIS
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