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Narodna in univerzitetna knjižnica, Ljubljana (NUK)
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  • Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
    Rowles, Daniel
    "Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your ... brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok"--
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - 3rd ed.
    Založništvo in izdelava - London ; New York : Kogan Page Inc, cop. 2022
    Jezik - angleški
    ISBN - 978-1-3986-0318-9
    COBISS.SI-ID - 132065027

Rezervirajte gradivo na želenem mestu prevzema.

Mesto prevzema Status gradiva Rezervacija
Izposoja na dom (soba št. 4)
prosto - na dom, čas izposoje: 30 dni
Časopisna čitalnica
prosto - na dom, čas izposoje: 30 dni
Velika čitalnica
prosto - na dom, čas izposoje: 30 dni
Dostava gradiva na dom po pošti

vrniti v Narodna in univerzitetna knjižnica, Ljubljana
dostava iz druge lokacije
prosto - na dom, čas izposoje: 30 dni
Signatura – lokacija, inventarna št. ... Status izvoda
GS I 0000797483 glavno skladišče GS I 797483 glavno skladišče prosto - na dom, čas izposoje: 30 dni
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