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FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana (ODKLJ)
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  • Marketing communications : touchpoints, sharing and disruption
    Fill, Chris ; Turnbull, Sarah
    The new edition of 'Marketing Communications' delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and ... Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered.
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - 8th ed.
    Založništvo in izdelava - Harlow [etc.] : Pearson, 2019
    Jezik - angleški
    ISBN - 978-1-292-23497-7
    COBISS.SI-ID - 22806531

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FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana
prosto - na dom, čas izposoje: 7 dni
Signatura – lokacija, inventarna št. ... Status izvoda
U 659.1 FILL, C. Marketing Prosti pristop U 659.1 FILL, C. Marketing Prosti pristop prosto - na dom, čas izposoje: 7 dni
Č 659.1 FILL, C. Marketing Prosti pristop Č 659.1 FILL, C. Marketing Prosti pristop prosto - za čitalnico
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