Why invest in strategic communication? : because it creates value
Verčič, Dejan
Strategic communication creates value by co-creating the future. The pre-modern society was about the past, the modern about the present, and the post-modern is about the future. Globalization, ...digitalization and dematerialization are changing the world around us beyond recognition. Emerging market and developing economies have overtaken advanced economies with unimaginable consequences for our, Western way of life: the welfare state is dying. Digitalization is reconfiguring demarcations between public and private domains, political and commercial communication. Our understanding and regulation of rights and responsibilities regarding privacy and freedoms are outdated. Dematerialization is reconfiguring value creation and wealth is migrating from material into immaterial assets. Human, organizational and relational capital are co-created in processes of strategic communication between organizations and stakeholders. This is reflected in increasing investments in strategic communication and transformations of all kinds of organizations into media organizations. We are witnessing the emergence of mediatization of everything.
Bibliografsko gradivo je bilo uspešno dodano na polico.
Dodajanje bibliografskega gradiva na polico ni uspelo.
Gradivo je že na polici.
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S klikom na gumb "V redu" boste potrdili zgoraj izbrano prevzemno mesto in dokončali postopek rezervacije.
S klikom na gumb "V redu" boste potrdili zgoraj izbrano prevzemno mesto in naslov za dostavo ter dokončali postopek rezervacije.
S klikom na gumb "V redu" boste potrdili zgoraj izbrani naslov za dostavo in dokončali postopek rezervacije.
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Trenutno je storitev za avtomatsko prijavo in rezervacijo nedostopna. Gradivo lahko rezervirate sami na portalu Biblos ali ponovno poskusite tukaj kasneje.
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