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  • Power brands : measuring, making, and managing brand success
    Perrey, Jesko ; Freundt, Tjark ; Spillecke, Dennis
    What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? ... Reliable answers to these and other questions can be found with the proven BrandMatics concept from McKinsey.
    Vrsta gradiva - knjiga
    Izdaja - 3rd revised ed.
    Založništvo in izdelava - Weinheim : Wiley, 2015
    Jezik - angleški
    ISBN - 978-3-527-50781-8
    COBISS.SI-ID - 36003421

Signatura – lokacija, inventarna št. ... Status izvoda Rezervacija
K 659.1 PERREY, J. Power Prosti pristop K 659.1 PERREY, J. Power Prosti pristop izposojeno - na dom, rok vrnitve: 30.10.2024

Predvidoma na voljo po: 04.11.2024 (1. v čakalni vrsti)
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