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FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana (ODKLJ)
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  • Strategic brand management
    Elliott, Richard H. ; Percy, Larry ; Pervan, Simon
    A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only ... textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications.
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - 4th ed.
    Založništvo in izdelava - Oxford ; New York : Oxford University Press, cop. 2018
    Jezik - angleški
    ISBN - 978-0-19-879780-7
    COBISS.SI-ID - 74236163

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FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana
prosto - na dom, čas izposoje: 7 dni
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U 0000000005 ROSENBAUM-ELLIOTT, R. Strategic Prosti pristop U 005 ROSENBAUM-ELLIOTT, R. Strategic Prosti pristop prosto - na dom, čas izposoje: 7 dni
Č 0000000005 ROSENBAUM-ELLIOTT, R. Strategic Prosti pristop Č 005 ROSENBAUM-ELLIOTT, R. Strategic Prosti pristop prosto - za čitalnico
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