Abstract
Service organizations engage salesforce for strategic profitability by investing in building their skills and supporting them to face new competitive world challenges. This study explored ...the impact of coaching, counselling and mentoring (CCM) on salesforce performance, with the mediating role of supervisor support in the service sector. This study used a structured questionnaire, through convenience sampling, to collect data from 204 commercial services sector salesforce employees based on a quantitative research strategy. Multivariate analysis was conducted through the Hayes Process Macro (Model‐4), taking into account all the assumptions. The results showed that supervisory support partially mediates CCM with salesforce performance. Therefore, service organizations should follow human resource development principles and motivate new salesforce employees to become team members of existing teams for fast learning and understanding of workplace environments. This study explored three pillars of training and development from a performance perspective in the service sector. As salesforce is becoming a strategic asset, a sound employee evaluation system is required after providing training because rewards or appreciation are needed to align with its vision for gaining a competitive advantage.
This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of ...the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents was obtained. SmartPLS has been used for data analysis. The statistical output of the respondent’s data indicates that social overload and information overload influence consumer continuation intention. Moreover, the satisfaction and trust in the platform partially mediate the relationship between the stimuli and behavioral response. Further, perceived health risk strengthens the negative relationship between continuation and trust in the platform. The theoretical implications include enacting a SOR framework to understand the consumer’s internal state of mind and ability to influence the consumer platform continuation intention. The practical implications suggest that the managers and business owners focus on limiting the social exposure at the host destination and the flow of information from the application.
Purpose
This study aims to investigate the impact of consumer advocacy on community usefulness and brand avoidance. Moreover, the study scrutinizes the mediating role and impact of organizational ...feedback/response and moderating role of information credibility.
Design/methodology/approach
The explanatory and cross-sectional research design was used in the study. Primary data were collected from broadband internet users and 249 responses gathered across the country. The study sample comprises of individuals sharing unfavorable service experiences on social media.
Findings
The key findings of the study highlight that consumer advocacy is a type of complaining method, which is used to help other society members; hence, there is a strong relationship among consumer’s advocacy and society’s usefulness. Brand avoidance is the outcome of stronger reactions by consumer advocates and through efficient organizational feedback, the impact of advocacy can be mitigated. Moreover, the study found that effective organizational explanations can be a useful remedy to brand avoidance. Furthermore, the research revealed that information credibility does not moderate the relationship between consumer advocacy and brand avoidance.
Practical implications
The study findings will help practitioners in determining effective strategies to restrict and control brand avoidance.
Originality/value
The social side of consumer argumentative behavior is still an under-research area, which is addressed in the paper. This is the unique study, which explores the mediating impact of organizational feedback on consumer advocacy, brand avoidance and usefulness for society in the implicit perspective.
Purpose
This study aims to highlight the impact of information acquisition confidence and social outcome confidence on information search and information share intention. Moreover, the role of ...subjective knowledge is analyzed as a mediating variable among these relations.
Design/methodology/approach
This study conducted a survey which generated 233 valid responses. The data were analyzed using component factor analysis and structural equation modeling. Whereas, to examine the mediating effect, Hayes and Preacher (2008) model for statistical mediation analysis was used.
Findings
The results mainly supported the model by confirming that subjective knowledge, information acquisition confidence and social outcome confidence are positively related to information search intention. No association between information acquisition confidence and information sharing intention was found. The study's findings also suggested a positive association of social outcome confidence, subjective knowledge and information acquisition confidence with information share intention. Moreover, the results revealed that there is a significant and positive mediating effect of subjective knowledge between information acquisition confidence and information search intention. Subjective knowledge also acts as a mediator in the relationship between social outcome confidence and information sharing intention.
Practical implications
This study will be helpful for marketers and policymakers for designing marketing strategies which can enhance the flow of information. Moreover, this study will ensure the importance of information to marketers.
Originality/value
This paper fulfills an identified need to study the impact of consumer information acquisition confidence, social outcome confidence on information search and sharing with mediating role of subjective knowledge.
Tourism has gradually emerged to become a significant factor for sustainable economic growth around the globe. Along with other variables, the institutional environment has a significant influence on ...the growth of the tourism industry. Consequently, there are two primary goals for this study: firstly, to improve the body of knowledge already available on the institution-tourism nexus; secondly, to investigate how the health systems of the host countries contribute to the said nexus. To analyze these relations, we collected data from 50 countries across 10 years (2009–2018). We apply multiple regression analysis to a balanced panel dataset of 500 observations. Furthermore, we also used an interactive variable in conjunction with the primary independent, dependent, and control variables of the study to determine the moderating effect of the host countries’ health systems. The study’s findings demonstrated the significance of an efficient institutional structure in boosting tourism. Additionally, the health systems of the host nations play a significant role in strengthening the connection between institutions and tourism, especially in the post-COVID-19 period. Through the creation of institutional frameworks and health infrastructure, the study’s findings will assist policymakers in developing efficient tourism policies. All of the above strategies will eventually lead to a trustworthy, safe, and healthy environment for both locals and visitors.
Sindh Fruit Traders: Expanding Abroad Umrani, Waheed Ali; Solangi, Rukhman; Mirani, Manzoor ...
Asian journal of management cases,
03/2024, Letnik:
21, Številka:
1
Journal Article
Recenzirano
This case examines the establishment of a small-scale business, Sindh Fruit Traders, owned by Mr Imtiaz and Mr Tehseen. The saturated local market condition is compelling them to look at export ...markets as means of expansion. The core challenges they face are identifying and selecting an appropriate export country and making the necessary preparations for the expansion. All these decisions have to be made before the next harvest season in July 2017.
This case describes in detail the dates business in Khairpur, Pakistan. It provides information about how an individual commences business at a small scale and then expands with time by learning the techniques of the business.
This case also explains the local trading of crops and traditional ways of conducting business in the date market of Khairpur and looks into ways in which research should be conducted to expand the business for exports. After discussion, the students will be able to understand the production and sales business of dates in general. More specifically, the students will understand how entrepreneurs are attracted to a business, what role research can play in making informed decisions, and the potential means to expand a local business into an international venture.
Purpose
This study aims to highlight the impact of information acquisition confidence and social outcome confidence on information search and information share intention. Moreover, the role of ...subjective knowledge is analyzed as a mediating variable among these relations.
Design/methodology/approach
This study conducted a survey which generated 233 valid responses. The data were analyzed using component factor analysis and structural equation modeling. Whereas, to examine the mediating effect, Hayes and Preacher (2008) model for statistical mediation analysis was used.
Findings
The results mainly supported the model by confirming that subjective knowledge, information acquisition confidence and social outcome confidence are positively related to information search intention. No association between information acquisition confidence and information sharing intention was found. The study's findings also suggested a positive association of social outcome confidence, subjective knowledge and information acquisition confidence with information share intention. Moreover, the results revealed that there is a significant and positive mediating effect of subjective knowledge between information acquisition confidence and information search intention. Subjective knowledge also acts as a mediator in the relationship between social outcome confidence and information sharing intention.
Practical implications
This study will be helpful for marketers and policymakers for designing marketing strategies which can enhance the flow of information. Moreover, this study will ensure the importance of information to marketers.
Originality/value
This paper fulfills an identified need to study the impact of consumer information acquisition confidence, social outcome confidence on information search and sharing with mediating role of subjective knowledge.
