Mot de la rédaction Bares, Franck
Management international (Montréal),
2023, 2023-00-00, 20230101, Letnik:
27, Številka:
1
Journal Article
Recenzirano
Odprti dostop
Karen Geitzholz, François Durrieu, et Stéphane Trébucq, dans leur contribution «Le capital humain et les achats responsables comme déterminants de la performance financière? Test d'un effet de ...médiation sérielle appliqué au cas des entreprises cotées européennes» visent à analyser l'effet de médiation sérielle du capital humain sur les achats responsables, et la performance financière. En revanche, aucune interaction n'est reportée pour la justice perçue au niveau du supérieur. Virginie Francoeur et Pascal Paillé dans leur contribution «Trop fatigué(e)s pour être écoresponsables... à moins d'être soutenu(e)s!» considèrent que dans un contexte où les questions environnementales constituent un enjeu urgent pour la pérennité de nos sociétés, les organisations sont reconnues pour leur rôle dans la dégradation des écosystèmes, mais elles peuvent aussi faire partie de la solution.
The concept of linking value appeared in the marketing literature 30 years ago, at the height of the postmodern wave. In this text, we show that to reinvigorate this concept, it is necessary to break ...with its tribal roots. The tribal anchoring, which was the strength of its initial theorization because it attracted researchers, is now a drawback because it limits the potential applications of the concept of linking value at a time when the social world is undergoing fundamental change. Our aim is to reopen the black box of linking value that marketing researchers have kept closed during the last few decades.
Consumers become activists whenever they organise themselves into off- or online movements launched to oppose corporate actions and/or foster consumption-based cultural change. Whereas, some readings ...of such movements focus on the way in which members self-organise their activities, the emphasis here is on the role that a movement’s founders play in framing its activities. Findings from the study of a movement founded by a Cameroonian music enthusiast show that online activities can be affected both by how a movement has been framed by its founder and by the way in which its members self-organise. A founder orchestrates a movement’s coherence, and also the expression of its members, along three lines: by attributing meaning, distributing roles and tasks and promoting creativity.
The phenomenon of brand communities has been well documented by researchers during the last two decades; however, little attention has been paid to the phase during which brand communities first ...emerge. Facilitating this emergence is particularly crucial for businesses operating in countries or regions in which large segments of the consumer population live at the bottom of the pyramid (BoP). But how can a brand community be generated in a BoP context? And how can organisations mobilise people living at the BoP to participate in creating and maintaining a brand community? To respond to these questions, we study the case of a Cameroonian music platform created in 2015 that was quickly able to mobilise Cameroonian music fans to spread its reputation by word of mouth and to produce content. Our case study shows that to create a brand community, startups should follow three precise steps.
PurposeA career in entrepreneurship is stressful, especially during the start-up phase. Training programs for these nascent entrepreneurs are designed to improve entrepreneurial competencies and, ...more generally to generate learnings. Although learning outcomes can reduce stress, the conditions under which this can happen are not fully understood. The study looks particularly at the effect of learning, interaction with other participants and gender.Design/methodology/approachA six-month three-wave longitudinal study of 120 nascent entrepreneurs has been conducted to investigate the before-and-after effects of training on stress reduction. The training is specially designed to develop competencies, share knowledge about business creation and support the development of the project, not to reduce per se stress.FindingsThe training has no direct effect on stress levels. However, results indicate that interacting with others has a positive moderating effect on training as stress reduction, just as gender has. Specifically, women reduce their stress through training while men see theirs increasing. The authors conclude that breaking isolation through training is a relevant way to reduce entrepreneurial stress for nascent entrepreneurs.Research limitations/implicationsTraining programs offer different ways to deliver the learning content (online, in cohorts, in the continuous entrance, etc.). The findings of this study suggest ensuring that the participants will have opportunities to interact with others as it reduces the stress on nascent entrepreneurs. Nevertheless, the authors cannot demonstrate that this has a long-term effect as our timeframe is limited to six months.Originality/valueThis research investigates the stress-reduction effect of training, which is not a common outcome studied related to training. This highlights the importance of looking at other more distal outcomes as nascent entrepreneurs may seek other peripheral outcomes from training, like seeking a sense of belonging or wanting to break isolation.
Word from the editor Barès, Franck
Management international (Montréal),
2024, 2024-00-00, 20240101, Letnik:
28, Številka:
1
Journal Article
Recenzirano
Pham Hoanh Son Nguyen and Renato Pereira’s work - “Exploring the relationship between international growth and intra-regionalization vs inter-regionalization: the roles of host country environments ...and the degree of international commitments” – draws from a theoretical framework largely constructed around the advantages and characteristics of these two geographical context, using such filters to not only explain intra-regionalisation’s superiority (in international expansion terms) over inter-regionalisation but also the mechanisms by means of which intra-regional similarities, inter-regional differences and extent of international commitment interact and by so doing affect intra- and inter-regional companies’ growth trajectories. Pascal Corbel and Martial Kadji Ngassam’s contribution - “The role of trademark in the business model of open source software publishers: A case study” - starts by noting the paucity of research in this domain, justifying in turn an in-depth study of a small open source editor called Xwiki. ...Marie Lachapelle, Sylvie St-Onge, Sébastien Arcand and Felix Ballesteros Leiva’s paper - “The black box of diversity management:
