A substantial body of literature has been built up in experience marketing. In spite of that there is no cohesive framework that has systematically examined antecedents, formation and implications of ...customer experience, or has classified different aspects of customer experiences. The purpose of this article is to derive an integrative review of published articles on consumer experience and its related topics. The study synthesizes the research on customer experience through two different but interrelated streams: (1) experience as a product attribute or a complete product and (2) consumer experience created due to customer interaction with the physical environment or people. This article develops a framework that corroborates literature related to (1) definitional aspects of customer experience, (2) formation of customer experience, (3) asserting consumer psychology in engaging in the creation of experience and its consumption and (4) the effects of customer experience. We first review available prior research and present the salient features of these articles and their findings. The research gaps are then identified and a set of propositions provided, followed by directions for future research. This article also identifies some methodological issues that are relevant in the context of individual level effect on customer experience.
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•Sol-gel derived spinel NiMn2O4 is synthesized in pure phase.•The structural analysis has been carried out using Rietveld refinement.•The dependence of EIS on potential is extensively ...demonstrated for first time.•NiMn2O4 electrode exhibits maximum specific capacitance of 875 F g−1.•NiMn2O4 electrode shows excellent ASC device performance.
We report the synthesis of porous spinel-structured binary NiMn2O4 metal oxide nanoparticles and their performance as electrode material for supercapacitors. Spherical NiMn2O4 nanoparticles of ∼8 nm average diameter have been synthesized using inexpensive and simple sol-get method, and characterized by X-ray diffraction, field emission scanning electron microscopy, X-ray photoelectron spectroscopy, and Fourier transform infrared spectroscopy. The electrodes made of this single phase spinel nanoparticles exhibit superior electrochemical performance with excellent rate capability, offering highest specific capacitance value of 875 F g−1 at 2.0 mV s−1 scan rate in 1 M Na2SO4 electrolyte solution. Furthermore, an asymmetric supercapacitor is also assembled and possesses a wide operating voltage window of 1.8 V, exhibiting an energy density of 75.01 W h kg−1 at a power density of 2250.91 W kg−1. The results infer this highly porous binary metal oxide nanostructures are promising candidates for high performance energy storage applications.
Covariate adjusted response adaptive designs are developed with ordinal categorical responses for phase III clinical trial involving multiple treatments. Stochastic ordering principle is used to ...order the treatments according to effectiveness and consequently allocation functions are developed by combining the cumulative odds ratios suitably. The performance of the proposed designs is investigated through relevant exact as well as large sample measures. To investigate the performance in a real situation, a real clinical trial involving lung cancer patients is further redesigned using the proposed allocation design.
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