PurposeProtected designation of origin (PDO) and protected geographical indication (PGI) products form the core of the European Union (EU) quality food policy. Low and fragmented logo recognition ...perils the entire plan. This work aims to provide a “classification” of European consumers as regards logo awareness based on generic demographic and socio-economic characteristics and to test hypotheses relating PDO awareness with the purchasing behaviour of consumers.Design/methodology/approachThe work utilises publicly available pan-European databases collected from Eurobarometer in four rolling surveys from 2012 to 2017. The statistical analysis exploits the spatially nested nature of the data.FindingsThe “logo aware” consumer is distinctively different from the average representative European consumer. A range of demographic, human capital and socio-economic characteristics and behavioural and attitudinal traits differentiate the consumers who are aware of the logo. Country and region effects are vital.Research limitations/implicationsBenefits of large and representative samples accrue by utilising available Eurobarometer surveys. This comes at a cost. The individual researcher has no control over the questions included in the questionnaire.Practical implicationsConsumer classification forms the basis of awareness-raising strategies. It reveals the numerous segments of aware and non-aware consumers and opens a discussion about tools and methods to reach out to the European consumer.Originality/valueThis analysis holds an exact pan-European perspective and incorporates consumers' characteristics, behaviour, attitudes and country and region effects.
Academic libraries are considered as key factors in the educational system of a country and strong pylons for the economic development and societal cohesion. Libraries have always intended to provide ...qualitative services and frequently run surveys that measure the opinion of their users. Our contribution aims to show how the findings of a survey can be aligned with information from other assessment tools to better inform library management. We analyze external data of our Library’s performance as collected by an electronically conducted survey in May 2018. The initial objective was to collect 1000 questionnaires from all registered Library users; however, 950 questionnaires were collected in a two weeks’ period, securing the quota sampling conditions. Descriptive statistical analysis via SPSS was conducted to find the key measurements and to explore deeper the various associations. At the same time, we compared the scores of library performance as reflected in internal managerial assessment practices over the span of two years. This study follows an approach that exploits the existing percentage measurement scale for the assessment of Greek public sector employees to gather users’ opinion on certain performance categories. This scale, as well as its interpretation module, is used for the harmonization of the information that comes from varied assessment notions, tools and practices. Our survey findings showed that the library users were well satisfied with the conduct of staff and think that the library has margins for improvement to fulfill its role as a study place and collection. These findings seem close to the respective internal assessment scores. Therefore, our study showcases that there can be a harmonization of various assessments tools, internal and external, and the library administration can be informed about its performance in a coherent way.
Academic libraries are considered as key factors in the educational system of a country and strong pylons for the economic development and societal cohesion. Libraries have always intended to provide ...qualitative services and frequently run surveys that measure the opinion of their users. Our contribution aims to show how the findings of a survey can be aligned with information from other assessment tools to better inform library management. We analyze external data of our Library's performance as collected by an electronically conducted survey in May 2018. The initial objective was to collect 1,000 questionnaires from all registered Library users; however, 950 questionnaires were collected in a two weeks' period, securing the quota sampling conditions. Descriptive statistical analysis via SPSS was conducted to find the key measurements and to explore deeper the various associations. At the same time, we compared the scores of library performance as reflected in internal managerial assessment practices over the span of two years. This study follows an approach that exploits the existing percentage measurement scale for the assessment of Greek public sector employees to gather users' opinion on certain performance categories. This scale, as well as its interpretation module, is used for the harmonization of the information that comes from varied assessment notions, tools and practices. Our survey findings showed that the library users were well satisfied with the conduct of staff and think that the library has margins for improvement to fulfil its role as a study place and collection. These findings seem close to the respective internal assessment scores. Therefore, our study showcases that there can be a harmonization of various assessments tools, internal and external, and the library administration can be informed about its performance in a coherent way.
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