This paper explains the theoretical aspects in the development of anthropometry, living standard and their connection. Insisting on measuring economic indicators only by a "classical" approach does ...not always yield precise results. Complementary research is sometimes needed as well as a multidisciplinary approach to some research problems with the aim of getting as precise results as possible. Conclusion reached through this research points to a very close connection between anthropometry and living standard, and suggests that anthropometric measurements should be included in future research of the living standard in the Republic of Croatia. This would be a challenge for researches in using and connecting different scientific approaches in order to resolve a common scientific problem. Secondary data has been used in this paper, which led the researchers to conclude that anthropometry, as the science of human body measurements, is closely connected to economic indicators of living standard, welfare and calculation of the poverty line. PUBLICATION ABSTRACT
The aim of this paper is to study and analyse the situation of the textile and clothing industry in Europe and Croatia. A hypothesis that the current problems and possible long-term sustainable ...growth and development solutions for the textile and clothing industry in Europe and Croatia should be seen as an essential prerequisite for the development of new policies that will enable restructuring of textile and clothing industry in Croatia has been confirmed. This paper draws on secondary (desk research) and primary (interviews with managers of companies, textile and clothing industry experts and local administration staff in charge of the industrial sector) sources of information, with scientific methods applied, such as methods of analysis and synthesis, inductive and deductive methods, proof and denial methods, method of description and method of compilation. PUBLICATION ABSTRACT
This paper presents results of the study testing impact of supply chain agility onto business results and customer satisfaction. Research was carried out on the sample of 34 textile, clothing and ...leather manufacturers. Research results showed that there is a positive and significant impact of supply chain agility both onto business results and customer satisfaction. The paper concludes with theoretical and managerial implications as well as with limitations of the conducted research.
Fashion marketing explores connection between fashion design and marketing including development,
promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are ...aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing industry in Croatia. The research was conducted through personal interviews with marketing and company managers in Croatia. The research identified that marketing is insufficiently implemented in Croatian textile and clothing industry, despite growing brand management importance. However, because of lack in marketing knowledge and bad brand management, development of fashion brand is the most critical factor in successful business activity in textile and clothing industry.
Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are ...aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing industry in Croatia. The research was conducted through personal interviews with marketing and company managers in Croatia. The research identified that marketing is insufficiently implemented in Croatian textile and clothing industry, despite growing brand management importance. However, because of lack in marketing knowledge and bad brand management, development of fashion brand is the most critical factor in successful business activity in textile and clothing industry.
Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are ...aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing industry in Croatia. The research was conducted through personal interviews with marketing and company managers in Croatia. The research identified that marketing is insufficiently implemented in Croatian textile and clothing industry, despite growing brand management importance. However, because of lack in marketing knowledge and bad brand management, development of fashion brand is the most critical factor in successful business activity in textile and clothing industry. (PUBLICATION ABSTRACT)
Ovaj rad govori o zlatu, od alkemije do nanočestica. Po tematici se može podijeliti u tri dijela. Prvi dio govori
općenito o zlatu: njegovom utjecaju na ljude i okoliš, povijest i tržište zlata te ...korištenje zlata u medicini,
stomatologiji i gospodarstvu te je objašnjena alkemija kao starodrevna vještina. Drugi dio obuhvaća opis
nanotehnologije i nanočestica zlata.Treći dio rada odnosi se na istraživanje o zlatu koje je provedeno
anketiranjem studentske populacije
Marketing mode istražuje povezanost modnog dizajna i marketinga uključujući razvoj, promociju, prodajne i cjenovne aspekte u industriji mode. Uspješni marketinški menadžeri svjesni su da su ključni ...elementi marketinga mode prepoznavanje potrošačkih trendova, izgradnja jakih marki i stvaranje pozitivnog imidža proizvođača. Kako bi se projicirao budući razvoj marketinga u industriji tekstila i odjeće Republike Hrvatske, provedeno je izviđajno istraživanje putem osobnih intervjua sa stručnjacima koji samostalno upravljaju marketinškim odjelima ili, ukoliko ne postoje takvi odjeli, upravljaju poduzećima koja proizvode tekstil i/ili odjeću, te donose sve odluke vezane za provođenje marketinških aktivnosti. Istraživanje je pokazalo da se u hrvatskoj industriji tekstila i odjeće u nedovoljnoj mjeri primjenjuje marketing unatoč rastućoj važnosti upravljanja markama. Zbog nedovoljnih marketinških znanja i neodgovarajućeg upravljanja markama razvoj marke u industriji mode postaje jednim od kritičnih čimbenika u uspješnom poslovanju u industriji tekstila i odjeće.
The success of high fashion designers is not only in a specificity of the products but also in specific and very well executed marketing strategy. Emphasis is placed on the design of very specific ...marketing program and marketing strategies that must concider all the characteristics of the high fashion market. Therefore, a scientific research problem is defined as follows: although the market of high fashion at first glance does not imply a completely different marketing approach than other fashion market, its needs are quite specific and require specific marketing program and strategies. The subject of research was to explore all the specifics of high fashion marketing program, and to define marketing strategies due to experts opinions. The paper used secondary and primary data sources (conversations / interviews with experts in the field of clothing industry). The scientific methods that were used are: the method of analysis and synthesis, inductive and deductive methods, methods of proof and disproof, description method and the method of compilation. This paper presents SWOT analysis of the high fashion industry and fulfills the research objectives - defines specific marketing programs on the market of high fashion and proposes marketing strategies that are prerequisite to the successful functioning of the high fashion market.
