Purpose
This paper aims to explore how temporal distance influences the evaluation of partitioned pricing.
Design/methodology/approach
The effect of temporal distance on the effectiveness of ...partitioned pricing is tested using data collected through experiments in the USA.
Findings
Study 1 reveals that people perceive partitioned pricing as more attractive than combined pricing, but only for a distant event. Study 2 reveals that individuals predisposed to global information processing perceive partitioned pricing as more attractive than combined pricing. However, for individuals who commonly engage in local processing, combined pricing was equally attractive as partitioned pricing. In Study 3, the authors examine a boundary condition and find that the joint effect of temporal distance and partitioned pricing is attenuated when the purchase is made for a gift in which consumers are assumed to pay less attention to a surcharge. In Study 4, the authors examine how partitioned pricing influences a consumer’s choice in terms of temporal distance.
Practical implications
The findings provide practical guidelines to business leaders looking for practical guidelines for pricing policy decisions.
Originality/value
Previous research shows that partitioned pricing is more effective in increasing consumers’ purchase intention and demand than combined pricing. In the present research, the authors introduce temporal distance as an important moderator that affects the effectiveness of partitioned pricing.
This paper investigates the service quality of travel agencies in the Republic of Macedonia from a customer perspective. Its authors applied a modified version of the SERVQUAL instrument for ...measuring service quality. The results of the performed paired sample t-testing indicated significant differences between expectations and perceptions, with two exceptions. A positive correlation was identified between expectation means and perception means as well as between perception means and gap score means, with a negative correlation identified between expectation means and gap means. Furthermore, factor analysis of the gap score means was performed, revealing the existence of 3 dimensions: customer orientation, reliability and tangibles. Data analysis showed negative gaps between expectations and perception on all three dimensions. Finally, by using the ANOVA test, significant differences among the gap scores of the three different classes of travel agencies (with “A”, “B” and “C” licenses) were determined, both in total and with regard to the identified dimensions. There are a number of areas of the travel agencies’ service quality where enhancements are needed in order to satisfy the customers more fully.
This study explores the mobile phones' attitudes and usage habits of young people in the Republic of Macedonia. The data from the survey were subjected to exploratory factor analysis, cluster ...analysis and ANOV A. The factor analysis identified five different factors interpreted as: fashion/status, dependency, added value, safety/security and negatives.
Cluster analysis produced two segments: involved mobile phones users and indifferent mobile phone users. The ANOVA test revealed differences in the mobile phone attitudes regarding years of mobile phone use, number of calls per day and the average duration of a call. The results provide useful implications for development of effective marketing strategies.
Although most meals are consumed in the presence of others, relatively little is known about how impression management influences food choice. Drawing upon the stereotype content model, the authors ...examine the proposition that consumers associate different types of food with traits that fall along the fundamental dimensions of warmth and competence, and choose the type of food to signal these important traits. Whereas unhealthy foods are associated with warmth-related attributes (e.g., nurture, comfort, family), healthy foods are associated with competence-related attributes (e.g., capability, intelligence, discipline). Thus, when placed in a social consumption context, consumers draw upon these associations to choose food strategically, with the intention of conveying personality traits to dining partners. Evidence from four experiments and a field survey support this proposition. When consumers are motivated to appear warm (competent), they are more likely to choose unhealthy (healthy) food. Importantly, consumer preferences can be shifted by manipulating ingrained food associations: consumers who are motivated to appear warm (competent) are more likely to choose healthy (unhealthy) food when it is coupled with warmth-related (competence-related) associations. These findings offer novel insights into why people might consume unhealthy foods and provide practical guidelines for designing interventions geared toward increasing healthy food consumption.
Food consumption is an inherently social activity, as most of our meals are consumed in the presence of at least one other person. Because food choices are often observed by dining partners, ...consumers can (and often do) modify their eating behavior in order to create a particular impression. Drawing upon previous research on food choice, the stereotype content model, and social cognition, we examine the role of impression management on food choice in social contexts. Our social interactions are heavily influenced by the need to signal warmth and/or competence as the two fundamental dimensions of social cognition. Warmth typically includes evaluations of kindness, trustworthiness, and helpfulness, while competence includes perceptions of effectiveness, power, and skillfulness. This research demonstrated that the two fundamental dimensions of social cognition influence our food choices such that that motivation to appear warm (competent) significantly increases the likelihood of choosing unhealthy (healthy) foods. Finally, our results show that unhealthy choices can be inhibited by positioning unhealthy food as possessing competence-related associations.
Travel and tourism continues to be one of the world's largest industries. Without a doubt, travel agencies which provide information and services to customers are an aspect that should not be ...neglected since they have a crucial role in tourism development. The aim of this article is to investigate customer expectations and perceptions of service quality in the context of travel agencies in the Republic of Macedonia.
To date, there has been limited research on the attitudinal factors affecting online shopping behavior and only few studies have examined the role of gender and previous online shopping experience on ...attitudes toward online shopping. In this article focusing on the Macedonian emerging market, the authors argue that gender and online shopping experience affect young adults' attitudes toward online shopping. Factor analysis was conducted followed by two-way ANOVA technique in order to examine the respective role of gender and previous online shopping experience on each factor attribute. The results of the survey revealed five factors interpreted as: convenience, security, user experience, price and product assortment. ANOVA test showed that there are significant gender differences on all five factors. Also, differences on all five factors are noticed between people with previous online shopping experience and people without online shopping experience. The results of the study provide useful managerial and theoretic implications that advance the knowledge of the subject. Reprinted by permission of the Croatian Economics Association
Ovaj rad istražuje kvalitetu usluga putničkih agencija u Makedoniji iz perspektive korisnika. Za mjerenje kvalitete usluge autori su primijenili modificiranu verziju SERVQUAL instrumenta. Rezultati ...usporednog t-testa upućuju na značajne razlike između očekivanja i percepcija s dvjema iznimkama. Uočena je pozitivna korelacija između aritmetičke sredine očekivanja i percepcija kao i između aritmetičkih sredina percepcija i jazova, dok je negativna korelacija uočena između aritmetičkih sredina očekivanja i jazova. Nadalje, provedena je faktorska analiza srednjih vrijednosti jazova koja upućuje na postojanje 3 dimenzije: orijentacije prema korisnicima, pouzdanosti i opipljivosti. Analiza podataka pokazala je da postoje negativni jazovi između očekivanja i percepcija u svim trima dimenzijama. Konačno, koristeći ANOVA test, utvrđene su signifikantne razlike između vrijednosti jaza kod ukupno tri različite vrste putničkih agencija (s licencom “A”, “B” i “C”) koje se odnose na identificirane dimenzije. Postoje brojna područja u kvaliteti usluga putničkih agencija gdje su potrebna poboljšanja kako bi se u potpunosti zadovoljili korisnici usluge.
STAV MLADIH PREMA MOBILNIM TELEFONIMA U MAKEDONIJI Ciunova-Shuleska, Anita; Grishin, Marija; Palamidovska, Nikolina
Economic research - Ekonomska istraživanja,
12/2012, Letnik:
25, Številka:
4
Web Resource
Odprti dostop
Ovaj rad istražuje navike i stavove prema korištenju mobilnih telefona među mladima u Republici Makedoniji. Podaci dobiveni anketom su analizirani istraživačkom faktorskom analizom, klaster analizom ...i ANOVA analizom. Faktorska analiza je uočila pet različitih faktora koji su interpretirani kao: moda/status, ovisnost, dodana vrijednost, sigurnost i negativnosti. Klaster analiza je proizvela dva segmenta: uključene korisnike mobilnih telefona i nezainteresirane korisnike mobilnih telefona. ANOVA test je otkrio razlike u stavovima prema mobilnim telefonima u odnosu na godine korištenja, broj poziva na dan i prosječnu dužinu trajanja poziva. Rezultati daju korisne implikacije za razvoj efikasnih marketinških strategija.
Sve do danas postoji mali broj istraživanja o čimbenicima povezanim sa stavovima koji utječu na ponašanje pri on-line kupovini, a samo nekoliko njih su ispitali utjecaj spola i prethodnog iskustva u ...kupovini preko interneta na stavove prema on-line kupovini. U ovom radu fokusirajući se na makedonsko tržište, autori tvrde da spol i iskustvo vezano za kupovinu preko interneta utiču na stav mladih prema on-line kupovini. Podaci su analizirani faktorskom analizom i dvosmjernom analizom varijanse kako bi se ispitale odgovarajuće uloge spola i prethodnog iskustva u on-line kupovini svakog faktora. Rezultati istraživanja ukazali su na pet faktora interpretiranih kao: pogodnost, sigurnost, korisničko iskustvo, cijena i asortiman proizvoda. ANOVA test je pokazao da postoji značajna razlika kod spolova za svih pet faktora. Razlike u svih pet faktora zabilježene su također među studentima sa prethodnim iskustvom kupovine preko interneta i studentima koji nisu imali takvo iskustvo. Rezultati istraživanja pružaju korisne menadžerske i teorijske implikacije koje unapređuju znanje o temi.
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