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  • Digital marketing strategie... Digital marketing strategies, online reviews and hotel performance
    De Pelsmacker, Patrick; van Tilburg, Sophie; Holthof, Christian International journal of hospitality management, 06/2018, Letnik: 72
    Journal Article
    Recenzirano

    •Digital marketing strategies influence room occupancy and RevPar.•Online review volume and valence mediate the effect of digital strategies on hotel performance.•This mechanism is stronger for ...
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