For almost 200 years, the expression “For the English to See” has been applied in Brazilian society as part of its colloquial language. We choose to examine the adage from a perspective of decolonial ...resistance. We seek to interrogate how an understanding of “For the English to See” can help us to better comprehend the ways resistance is shaped and manifest in contemporary Brazilian society. To do so, we conducted in-depth interviews with 76 Brazilian executives, drawing from a decolonial framework. We contribute to knowledge on resistance in Management and Organization Studies through introducing the concept of resistance by re-existing, which is located “in between spaces” of the colonized and colonizers worlds. We reveal several subjectivation strategies of re-existing as resistance, through the lens of the “For the English to See” expression, which range on a spectrum of embodiment and concealing of coloniality. Our study advances decolonial studies through its use of hybridity and borderization concepts that aid our understanding of organizing resistance in postcolonial settings such as Brazil.
Purpose
Based on the conceptual model of consumer engagement in a virtual brand community, this study aims to investigate this phenomenon and gauges the validity of the model’s assumptions in the ...context of a Facebook fan page.
Design/methodology/approach
The interactions between L’Oréal Paris Brazil and the members of its virtual community were collected for three months using a netnographic approach. The data of these interactions were evaluated using content analysis techniques.
Findings
The dimensions, processes and sub-processes of the conceptual model of consumer engagement, as proposed in the literature, were confirmed. Furthermore, the results reinforce the perspective that simple participation or involvement does not presume engagement, which reflects a complex psychological state dependent on the context and requiring previous and subsequent processes to manifest.
Research limitations/implications
The findings were based on an examination of a high-end beauty product brand’s Facebook page. Nevertheless, these findings are not necessarily limited to high-end context consumers. Larger scale research (i.e. involving wider product categories) could endorse the underlying theoretical model of engagement.
Practical implications
The study contributes to understanding the dynamics of how brands build relationships with consumers through social media and confirms the dynamics of the engagement concept and its role as a tool to increase brand value and competitive advantage.
Originality/value
This study contributes to the field by bridging the knowledge gap concerning consumer engagement in a social media context with practical and empirical evidence.
PurposeThis research investigates and conceptualizes non-dyadic human–robot interactions (HRI).Design/methodology/approachThe authors conducted a netnographic study of the Facebook group called ...“iRobot – Roomba,” an online brand community dedicated to Roomba vacuums. Their data analysis employed an abductive approach, which extended the grounded theory method.FindingsDyadic portrayals of human–robot interactions can be expanded to consider other actants that are relevant to the consumption experiences of consumer robots. Not only humans but also nonhumans, such as an online brand community, have a meaningful role to play in shaping interactions between humans and robots.Research limitations/implicationsThe present study moves theoretical discussions on HRI from the individual level grounded in a purely psychological approach to a more collective and sociocultural approach.Practical implicationsIf managers do not have a proper assessment of human–robot interactions that considers different actants and their role in the socio-technical arrangement, they will find it more challenging to design and suggest new consumption experiences.Originality/valueUnlike most previous marketing and consumer research on human–robot interactions, we show that different actants exert agency in different ways, at different times and with different socio-technical arrangements.
PurposeThis paper aims to investigate the relationship between market orientation (MO) and stakeholder orientation (SO) in sustainable corporate performance, with a focus on environmental, social and ...governance (ESG) results.Design/methodology/approachThis research is operationalized by way of a structural equation model (SEM) involving 208 energy companies and covering a worldwide context. Primary data relating to MO and SO were collected by survey questionnaire, while secondary data on sustainable performance were collected from the Global Reporting Initiative (GRI) sustainability report.FindingsThe results reveal that SO not only enhances strategic positioning and activities linked to market intelligence, but also serves as a determining factor of superior performance. The findings provide new insights into how MO is connected with sustainable corporate performance.Practical implicationsThe impact of this study leads to improvements in planning marketing and in market intelligence process, which are essential activities of managers and marketing planners. There are also implications for other organizational processes. The authors point out the relevance including multi-stakeholders, whose impact is perceived in the organization's results, and improving relations with them.Originality/valueThe authors' first contribution is empirically examining organizational competence with regard to the MO and marketing intelligence that have the greatest impact on sustainable performance. Second, the authors operationalized the SO construct, which until then had been treated in isolation in the literature.
According to Fotaki and Harding (2018, p. 31), this harmful discourse of misogyny persists in both corporate environments - such as workplaces, written materials, and business media - and academic ...realms - including theses, dissertations, and published articles in the field of business or public administration. ...we echo McCarthy and Taylor's (2024) observation that feminist (Bell et al., 2020), black or decolonial (Dar et al., 2021), and queer (Rumens et al., 2019) experiences, theories, and knowledge are often overlooked or erased. "Work values in the context of the creative economy: a study of female artisan-entrepreneurs in natural cosmetics" is the sixth article, authored by Francisco Edson Rodrigues da Silva, Augusto Cézár de Aquino Cabral, Sandra Maria dos Santos, and Conceiçao de Maria Pinheiro Barros, suggests that professional achievement and social relationships are the most prominent values, particularly in the aspects of engaging in creative work and contributing to societal development. ...Átila de Assis Ribeiro, Jefferson Rodrigues Pereira, and Nairana Radtke Caneppele present "Occupational stress in the banking sector: implications for worker's health and organization functionality," identifying the main implications of occupational stress on worker health and the functionality of a banking organization.
Business resilience has become an indispensable ability in the current global scenario, marked by economic uncertaintes, technological transformatons, and socio-environmental crises. ...resilience is ...critcal for longevity and success in today's volatle business environment (Irigaray & Stocker, 2022). The authors seek to correlate the board structure with SDG disclosure, offering valuable insights into how senior management can positively influence sustainable corporate practices. Leticia Gracielle Vieira Ferreira and Cintia Rodrigues de Oliveira confront us with the dark reality of state-corporate crimes in "State-corporate crimes and human rights violations: an essay on the symbiotic relationship between States and corporations." Effects on information sharing and performance of agricultural cooperatives," explore the effects of cooperative and competitive conflict management styles on information sharing and organizational performance in a study that can easily be reproduced in other areas.
Leadership with data is transforming people management in organizations, driven by the integration of People Analytics (PA) and Workforce Planning (WFP). PA enables organizations to convert HR data ...into strategic insights, aiding in talent forecasting and enhancing efficiency. In the public sector, PA improves resource allocation and transparency. Effective leadership is crucial in implementing PA, making data-driven decisions in the public sector and leveraging insights for innovation in the private sector. WFP ensures organizations are prepared for future talent demands, and the integration of WFP and PA enables proactive talent strategies. However, challenges such as data privacy and market dynamics exist. Organizational culture plays a vital role in integrating PA and WFP, fostering transparency and innovation. Leaders must embrace these tools and commit to ongoing training. Organizations that effectively integrate PA, leadership, and WFP will be better equipped to face future challenges and thrive in the new era of work. This integration is a strategic necessity for long-term success in both public and private sectors.
Project management is constantly evolving and plays a crucial role in all organizations. As the complexity of projects and the speed of changes in the business environment increase, the community of ...scholars and practitioners must stay abreast of the latest trends and developments in the field (Steen Klein, & Potts, 2022). The significant advances in the field of project management did not come without many challenges, particularly when considering the organization's need to adapt to an ever-changing environment. Some of these challenges include increasing complexity, risk management, workforce heterogeneity, sustainability and ESG (Environmental, Social, and Governance) issues, as well as technology and data security. In this sense, it is necessary to encourage further research on how organizational strategy is translated into the project level and to understand the factors supporting the project's bidirectional communication and implementation strategies.
RESUMO Esta pesquisa tem como objetivo compreender em que medida ocorrem ações de gaslighting no ambiente de trabalho. Para tal, elaboramos uma pesquisa empírica, na qual visitamos 37 empresas de ...diferentes portes, no Rio de Janeiro e em São Paulo, e entrevistamos 72 trabalhadores com diversos traços psicográficos. Essas entrevistas e nossas anotações de campo foram submetidas à Análise Crítica de Discurso. Identificamos duas categorias a priori (“gaslighting racial” e “gaslighting misógino”), duas emergentes (“gaslighting LGBTQIAP+-fóbico” e “gaslighting instrumental”), e construímos a axial, denominada “gaslighting pecuniário”. O campo revelou que gaslighting ocorre em todos os tipos de empresas pesquisadas e é uma estratégia de manipulação exercida por homens brancos heterossexuais não só sobre grupos não hegemônicos, mas contra seus pares. Este estudo traz como implicações gerenciais e à teoria a discussão e reflexão sobre como práticas discriminatórias têm sido naturalizadas e marginalizadas, não só no campo de estudos, mas na cultura organizacional.
RESUMEN Esta investigación tiene como objetivo comprender hasta qué punto se producen las acciones de gaslighting en el entorno laboral. Para ello, realizamos una encuesta empírica, en la que visitamos 37 empresas de diferentes tamaños, en Río de Janeiro y São Paulo, y entrevistamos a 72 trabajadores de diferentes rasgos psicográficos. Estas entrevistas y nuestras notas de campo fueron sometidas a un análisis crítico del discurso. Identificamos dos categorías a priori, (“gaslighting racial” y “gaslighting misógino”), dos emergentes (“gaslighting LGBTQIAP + -fóbico” y “gaslighting instrumental”) y construimos la categoría axial, llamada “gaslighting pecuniario”. El campo reveló que el gaslighting ocurre en todo tipo de empresas y es una estrategia de manipulación ejercida por hombres blancos heterosexuales no solo sobre grupos no hegemónicos, sino contra de sus pares. Este estudio trae como implicaciones gerenciales y teóricas, la discusión y refexión sobre cómo las prácticas discriminatorias han sido naturalizadas y marginadas, no solo en el campo de estudios, sino en la cultura organizacional.
ABSTRACT This research aims to understand the extent to which gaslighting actions occur in the work environment. To this end, we conducted an empirical survey, in which we visited 37 companies of different sizes, in Rio de Janeiro and São Paulo and interviewed 72 workers of different psychographic traits. These interviews and our field notes were subjected to Critical Discourse Analysis. We identified two categories a priori, (“racial gaslighting” and “misogynistic gaslighting”), two emerging ones (“LGBTQIAP + -phobic gaslighting” and “instrumental gaslighting”) and built the axial, called “pecuniary gaslighting”. The field revealed that gaslighting occurs in all types of companies and is a manipulation strategy exercised by heterosexual white men not only on non-hegemonic groups, but against their peers. This study brings as managerial implications and theory, the discussion and reflection on how discriminatory practices have been naturalized and marginalized, not only in the field of studies, but in the organizational culture.
