Upravljanje cijenama je dio menadžerskog upravljanja sa svrhom povećanja profitabilnost i konkurentnost. U proizvodnji mlijeka za upravljanje cijenama osnovne su proizvodna i prodajna cijena, čija ...razlika odred strok signuje financijski rezultat poslovanja. Cilj istraživanja je identificirati cjenovne odnose u proizvodnji mlijeka na hrvatskoj i EU razini, prepoznati trendove za razdoblje od 2016. do 2020. i simulirati promjene za naredno razdoblje od 2021. do 2025. godine. Analizirani podatci su preuzeti sa stranica Eurostata te obrad strok signeni pomoću vremenskih i harmoniziranih indeksa. Proizvodnja mlijeka u EU-27 za 2020. godini je prosječno 23 mil. tona mlijeka a konzumacija mlijeka po stanovniku u prosjeku iznosi 65 kilograma. Najniža prosječna proizvodna cijena mlijeka, u analiziranom razdoblju na EU-27 razini, je bila u 2016. godini (28 €/100 kg mlijeka) te sljedećih godina iznosi i do 35 €/100 kg. Situacija na tržištu reflektira posljedicu ukidanja kvota u mljekarskoj industrija (2015.) te utjecaj pandemije COVID-19 na proizvodnju mlijeka. Za razdoblje od 2021. do 2025. predvid strok signa se blagi rast i usporavanje proizvodnje mlijeka od 2,83% u odnosu na 2020. te povećanje prosječne proizvod strok signačke cijene mlijeka u 2025. za 9,6% u odnosu na 2020. godinu. Ovo istraživanje doprinosi identificiranju izvora poteškoća pri upravljanju cijenama u proizvodnji mlijeka. Razvijene su smjernice za učinkovitije upravljanje cijenama u cilju poboljšanja konkurentnosti i tržišnog pozicioniranja.
There are limited data on Croatian consumers' preferences and willingness to pay for fresh meat from the Black Slavonian pig. The survey was conducted on a sample of
= 410 Croatian consumers, using a ...hypothetical choice experiment to examine how food attributes and information treatment influence consumers' decisions regarding fresh ham meat of the Black Slavonian pig. The hypothetical choice experiment was conducted using fresh boneless pork ham with three attributes (price, colour and geographical information) as the focuses of the product. Croatian consumers were randomly assigned to one of two treatment options (control or information) in an online survey to investigate the role of information. Our results indicate that Croatian consumers have a clear preference for fresh boneless ham from the Black Slavonian pig produced in both production systems and labelled as reared in continental Croatia and with a protected designation of origin (PDO) label, compared with fresh boneless ham produced from conventionally reared pigs (intensive rearing-indoor rearing) without the label. The results show that the information given to consumers about the production system, meat colour and geographical information positively influenced consumer choice. Appropriate labelling and information about the product can positively influence consumers' preferences, which indicates the importance of highlighting the traditional characteristics (production system, darker colour of the meat and production area) of fresh meat from Black Slavonian pig on the label in promotional activities.
This study investigated the attitudes of Croatian consumers regarding their preferences for cured meat products from the Black Slavonian Pig. The survey was conducted on a sample of 410 consumers who ...completed an online survey about their consumption habits, knowledge about the pig breed, and socio-demographic characteristics. In this study, the independent samples t-test and ANOVA were conducted to determine the significant differences between the most important attributes in the purchase of cured Black Slavonian Pig products and the socio-demographic characteristics, consumption, and purchase habits of the respondents. Statistically significant differences were found between the studied intrinsic (color, odor, fat content, and salt content) and extrinsic variables (production method, brand, quality mark, and origin) in relation to the socio-demographic characteristics of the respondents (gender, age, employment status, number of household members, and number of children under 15 in the household) and place of purchase, knowledge about the breed, and frequency of consumption of Black Slavonian Pig meat and products. Principal component analysis (PCA) and cluster analysis (CA) were used to determine the consumer segments. Based on the responses received, three homogeneous consumer segments were identified: intrinsically oriented meat consumers, extrinsically oriented meat consumers, and uninterested meat consumers. The information obtained in the study is important for producers and retailers, as they can use our findings to develop successful marketing tools and different marketing strategies to promote cured Black Slavonian Pig products.
Vanjska trgovima ima veliki značaj u gospodarstvu svake zemlje kroz
multiplikativni efekt koji se ogleda ne samo kroz ekonomske komponente već i kroz
sociokulturni razvoj. Cilj rada bio je ...identificirati Tursku u europskom kontekstu
međunarodnih odnosa, odnosno ukazati na komparativnu i konkurentsku ulogu Turske u
vanjskotrgovinskom poslovanju. Čimbenici odnosa Turske u europskom kontekstu su:
demografski aspekti, sociološke i kulturološke razlike, pristupni kriteriji, ekonomski
aspekti i politički izazovi. U posljednja dva desetljeća carinska unija Europske unije
(EU) i Turske bila je okosnica razvoja u okviru bilateralne trgovine. U tom razdoblju
Turska je postala petim glavnim trgovinskim partnerom s EU na globalnoj razini s
vrijednošću bilateralne trgovine od 140 milijardi eura (2017). Slično tome, EU je
najvažniji trgovinski partner Turske, koja predstavlja 41% turske globalne trgovine.
Istraživanje u radu temeljeno je na analizi sekundarnih izvora podataka, a metode
sinteze i deskripcije primijenjene su u interpretaciji dobivenih rezultata i formiranja
zaključaka. Rezultati istraživanja pokazuju kako je integracija Turske u Europsku uniju
određena kako „tvrdim“ ekonomskim čimbenicima korisnosti, tako i „mekanim“ čimbenicima kao što su osjećaj identiteta, religije ili stavovima prema imigrantima.
Iako Turska pokazuje pozitivne ekonomske trendove u europskom kontekstu, „mekani“
čimbenici ipak predstavljaju osnovnu barijeru integracije.
Bioeconomy, which encompasses a broad scope of activity and can be terminologically explained in many ways, essentially contributes to the innovation, sustainability, economic growth and employment. ...The common features of cooperatives and bioeconomy are recognized, among other things, in the values such as equality, social responsibility, environmental protection, self-reliance, self-responsibility, democracy, etc. Cooperatives possess a social note, but the goal of their positioning as the creators of sustainability has to involve raising public awareness about what a sustainable cooperative business is. A cooperative is an association that puts people, environment, and social responsibility first, after the profit. The aim of the research was to identify the links between a cooperative business and bioeconomy in the function of sustainable rural development, thus identifying the characteristics and challenges of cooperatives in Osijek-Baranja County while proposing the measures for cooperative operations in the context of social economy. The paper analyses internal and external problems, such as institutional support, legal regulation, administrative measures, financial incentives, interpersonal relationships, educational structure etc. Based on the identified problem, a correlation between the given variables was investigated. Numerous experiences demonstrate that a cooperative, as a model of socially responsible entrepreneurship, ensures better living conditions and contributes to the overall and sustainable development of the European society. In Osijek-Baranja County, cooperatives have great significance, and although the number of cooperatives in the observed period(2011-2016) tends to fall, the total annual income of cooperatives and the number of employees tend to grow.
According to the data of the Croatian Chamber of Economy (2016), department responsible for agriculture, fisheries, forestry, wood and food industry in Republic of Croatia 1.5 million hectares of ...utilized agricultural land 54% refers to arable land and gardens, 5% refers to orchards, vineyards and olive groves and 41% on permanent lawns. Viticulture and winemaking in Croatia has a long tradition, a high level of production knowledge and producers experience which, in addition to favorable natural conditions and a developed market of demand, give stimulating conditions for sustainable production development. A large number of competitors and fierce competition among the winemakers characterizes bought Croatian and European wine markets. ...according to the study (Del Vechio et al., 2017) buyers give primary importance to the quality of the product and if the domestic product is equal in this parameter with the foreign product, there is a strong motivation to purchase the product produced by the domestic industry. There are a large number of producers in the economy with different business plans, individual approaches to product management, and they do not have to (but can) participate in the international exchange of goods.
Vanjska trgovima ima veliki značaj u gospodarstvu svake zemlje kroz multiplikativni efekt koji se ogleda ne samo kroz ekonomske komponente već i kroz sociokulturni razvoj. Cilj rada bio je ...identificirati Tursku u europskom kontekstu meðunarodnih odnosa, odnosno ukazati na komparativnu i konkurentsku ulogu Turske u vanjskotrgovinskom poslovanju. Čimbenici odnosa Turske u europskom kontekstu su: demografski aspekti, sociološke i kulturološke razlike, pristupni kriteriji, ekonomski aspekti i politički izazovi. U posljednja dva desetljeća carinska unija Europske unije (EU) i Turske bila je okosnica razvoja u okviru bilateralne trgovine. U tom razdoblju Turska je postala petim glavnim trgovinskim partnerom s EU na globalnoj razini s vrijednošću bilateralne trgovine od 140 milijardi eura (2017). Slično tome, EU je najvažniji trgovinski partner Turske, koja predstavlja 41% turske globalne trgovine. Istraživanje u radu temeljeno je na analizi sekundarnih izvora podataka, a metode sinteze i deskripcije primijenjene su u interpretaciji dobivenih rezultata i formiranja zaključaka. Rezultati istraživanja pokazuju kako je integracija Turske u Europsku uniju odreðena kako „tvrdim" ekonomskim čimbenicima korisnosti, tako i „mekanim" čimbenicima kao što su osjećaj identiteta, religije ili stavovima prema imigrantima. Iako Turska pokazuje pozitivne ekonomske trendove u europskom kontekstu, „mekani" čimbenici ipak predstavljaju osnovnu barijeru integracije.
Organic agriculture is a farming system which tends to be ethically acceptable, ecologically clean, socially fair and economically profitable agricultural production. Entrepreneuship is supposed to ...start production and business activities as well as create new products and added value. Entrepreneurship in agriculture is important for human nutrition, production of raw materials and its connections to services, and it is a generator of economy development. The aim of this research is to determine the conditions and development prospects of entrepreneurship in organic farming of Vukovar-Srijem County. During the paper preparation, scientific literature and appropriate internet sources were used along with statistical data from the official websites of the Ministry of Agriculture and Vukovar-Srijem County. According to the research results, organic agricultural production continuously and intensively grows in the Republic of Croatia. In 2015, 3061 farmers who produce organic food on 75,882 hectares were registered. When it comes to Vukovar-Srijem County, there are 63 farmers involved in organic farming on 1944 hectares of agricultural land, which represents 2.56% of the total area under organic farming in the Republic of Croatia. Entrepreneurs should increase their production in order to achieve better competitiveness on market and they should be more focused on the processing of organic products in order to achieve higher selling prices compared to primary agricultural products. CEPOR Vukovar is recognized for the promotion and advancement of entrepreneurship in organic farming in Vukovar-Srijem County, whereas perspectives in the development of organic farming have been associated with development projects funded by the EU.
Tuna je jedna od najcjenjenijih morskih riba. Meso tune je iznimno nutritivno bogato, sadrži visok postotak proteina i vrlo malo masti, zbog čega je odličan izbor za zdravu prehranu i prevenciju ...raznih bolesti. Predstavlja jedan od najvažnijih hrvatskih izvoznih proizvoda, koji je usmjeren prema japanskom tržištu. U Hrvatskoj se tuna najčešće uzgaja i dohranjuje u posebnim kavezima kako bi dosegla veličinu potrebnu za izvoz. Godine nekontroliranog izlova tune pogodovale su nastanku crnog tržišta koje je dovelo u pitanje opstanak vrste. U tu je svrhu osnovana Međunarodna komisija za očuvanje i zaštitu atlantskih tuna (ICCAT) čiji je osnovni cilj praćenje stanja biozaliha tuna i njima sličnih vrsta. Hrvatska najviše izvozi svježe, rashlađeno ili smrznuto meso atlantske plavorepe tune, a uvozi pripremljenu i konzerviranu tunu različitih vrsta. Količinski gledano, uvoz i izvoz su podjednaki, ali se izvozom zbog visoke kvalitete proizvoda ostvaruju višestruki prihodi i održava pozitivna vanjskotrgovinska bilanca. Uzgoj tune u Hrvatskoj predstavlja relativno mladu, no bez obzira na to vrlo važnu djelatnost koju treba poticati i promovirati jer ima veliku važnost za hrvatsko gospodarstvo i vanjskotrgovinsku politiku.
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