Corporate Social Responsibility (CSR) is regarded as an effort to be undertaken by the businesses to contribute towards society at large positively. The idea behind the concept of CSR is that ...businesses are required to pursue the notion of pro-social objectives along with economic objectives. Research has long established that corporate social responsibility, along with its philanthropic nature, can also produce extraordinary marketing results for businesses. The relationship between CSR and consumer loyalty is well acknowledged in extant literature. Likewise, involving consumers through co-creation in the product/service development process may provide an exciting experience to consumers, which is likely to influence their loyalty. With these arguments, the present research investigates the impact of CSR on consumer loyalty with the mediating role of co-creation in the banking sector of an emerging economy such as Pakistan. Structural equation modeling (SEM) is used for data analysis in the present study. The results validate that CSR improves consumer loyalty, and co-creation partially mediates this relationship. The results of the current survey will help banking institutions to identify how they can develop core strategic considerations based on CSR and co-creation.
Organizational crisis can serve as a base to provide an opportunity to an organization for enhancing individuals, organizations, and communities. The healthcare sector is one of those sectors that ...remains under continuous pressure to provide high-quality service delivery to the patients. Hence, the requirement of innovation for this sector is huge when compared to other sectors. The majority of the previous studies have investigated the phenomenon of CSR at the employee's level (CSR-E) to influence employee behavior positively. However, the importance of CSR-E to enhance the innovative capability of the employees at the workplace is not well-explored in extant literature. Moreover, it is not clear from previous studies how the concept of servant leadership can explain the employee's engagement towards innovative work behavior (EIB). Thus, the current survey aims to test the relationship of CSR-E and EIB in the healthcare sector of Pakistan with the mediating effect of servant leadership. The data of the current study were obtained through a self-administered (paper-pencil) survey and they were analyzed through the structural equation modeling (SEM) technique. The empirical results of SEM analysis revealed that CSR-E and EIB are positively related and servant leadership partially mediates this relationship. The findings of the current study will be helpful for policymakers to improve their understanding towards CSR-E to induce EIB in the time of crisis. At the same time, the current study also highlights the importance of servant leadership to the policymakers in encouraging the employees to display their innovative capability at the workplace to serve their organization during the time of crisis.
The COVID-19 pandemic is an unprecedented time in history. Surrounding this pandemic are many enormous uncertainties across the globe. Severe consequences have assessed for the incomes of almost 84% ...of employers and 68% of self-employed who are working and living in countries that are or have went through a phase of closing workplaces. Similarly, the global rate of unemployment is also expected to be increased in the coming years as 54% of employers worldwide are running their businesses in the hardest-hit sectors. All of these clearly show the uneven impact of the Coronavirus crisis (COVID-19) which will remarkably compound already present inequalities, difficulties, and vulnerabilities. The economic ramifications for 186 countries under the crunch of the COVID-19 pandemic is also considered tremendous for Pakistan. The core aim of this research was to test a new conceptual framework depicting the ramifications of restructuring processes carried out by management for their organizations amidst the COVID-19 pandemic on an Institute's reputation as an employer brand. It also investigates the impact of perceived restructuring on a corporate brand promise made by the university or institute from the viewpoints of other key stakeholders and potential job seekers. The current study had proposed four hypotheses and according to the results of Structural Equation Modeling, the direct hypothesis based upon the relationship between restructuring and employer branding has been rejected. This study shows that restructuring and employer branding has a negative and insignificant effect on each other. The second direct hypothesis of the study that measures the effect of restructuring on corporate branding has been accepted. A corporate brand is a kind of a hub and it considers how an institute treats and deals with all of its stakeholders. It is different from employer brand as the perceptions of employees were the main focus. So, according to the results restructuring did not cause massive damage to the overall outlook of the institute. Furthermore, for the purpose of mediation analysis, the maximum likelihood method by bootstrapping was adopted to test the indirect hypotheses of the study. Crowdsourcing was introduced as a mediator in this study with restructuring, employer, and corporate brand all together in one framework, which is the novel aspect of this study. There are two indirect hypotheses and according to the results both of them did not show any insignificant results. Firstly, the study analyzed mediation among crowdsourcing, restructuring, and employer branding which was fully accepted as the results showed full mediation between these constructs. Secondly, the study analyzed mediation among crowdsourcing, restructuring, and corporate branding which was partially accepted as results showed partial mediation between these constructs.
Innovative environmental technologies such as solar energy, hydroelectricity, waste-to-energy, and rainwater reuse sources have the potential to completely transform the modern world to reduce ...climate change and dependency on fossil fuels. This study aims to investigate the role of environmental innovative technologies on customers' experiences of hotels with a mediating role of sustainable intelligence. The study theorizes that environmental innovative technologies enhance customers ‘experience and attitude towards hotels. The innovation diffusion theory is utilized as a main theoretical framework to address the research problem. The data was collected from tourists/visitors at top hotels with a usable sample size of 222 respondents. Survey results reveal that innovative technologies in the context of
Environmental Responsibility
and
Economic Responsibility
have a significant influence on
Pro-Environmental Behaviour
with the full mediating role of
Sustainable Intelligence
. These findings have important implications when implementing innovative technologies in the tourism industry to (1) improve customer satisfaction, experience, and attitude towards the hotels and destinations; (2) provide guidelines in tourism development policy and marketing; (3) help government agencies to effectively use pro-environmental technologies to change consumer attitude. After the investigation, some intriguing theoretical and practical conclusions have been made.
The face of earth is disturbed because of never ending pollutants from different sources including textile waste. Some consumers propagate that they are eco-conscious, but their intention does not ...translate well into their actions. The aim of present study is to identify the impact of pro-environmental values on green-purchase-behavior through the mediating role of green buying intentions and the moderating role of willingness-to-pay. And for this purpose, data were gathered through convenience sampling technique via self-administered questionnaire from 320 students that enrolled in different universities of Pakistan. Structural Equation Modelling (SEM) was used for analysing the data through AMOS. Results revealed that consumers are aware of environmental degradation and think of themselves as contributors towards preventing pollution by buying sustainable clothing. They don't consider price as hurdle between thought processes and the final buying decision. Moreover, willingness to pay had insignificant influence on the association among intention and behavior of green purchase. This research offers more insights for marketing managers, textile firms, policy makers, and students of marketing to look deeper into the gap between intent and behaviour towards green apparel buying.
•Burkholderia cepacia is known to cause high morbidity in patients with cystic fibrosis.•Presentation and treatment are poorly understood in patients without cystic fibrosis.•We present a ...successfully treated case using intravenous/inhalational antibiotics.
Burkholderia cepacia complex (BCC) is nonfermenting, Gram-negative bacteria known to cause high morbidity and mortality. They commonly affect patients with cystic fibrosis (CF) and are often missed in those without, despite being fatal if left untreated. We report a case of cepacia syndrome in a 42-year-old, immunocompetent man without CF who initially presented with sepsis secondary to pneumonia. Multiple isolates from blood, synovial fluid, and wound swabs grew BCC. Treatment options and management strategies remain poorly understood for BCC in general and in cases without CF in specific. We successfully treated the patient using a combination of intravenous and inhalational antibiotics. This case report elaborates on the disease presentation, investigations, and management strategy employed to treat this rare infection.
In this paper, we will analyze a supersymmetric field theory deformed by generalized uncertainty principle and Lifshitz scaling. It will be observed that this deformed supersymmetric field theory ...contains non-local fractional derivative terms. In order to construct such a deformed
N
=
1
supersymmetric theory, a harmonic extension of functions will be used. However, the supersymmetry will only be preserved for a free theory and will be broken by the inclusion of interaction terms.
This study examines the role and the impact of new media in the Chapeltown area of Leeds in the North of England. Drawing on in-depth interviews and personal observations, it traces incredible ...illustrations of mutual cooperation among people of different faiths and ethnicities who come
together to celebrate Carnival and Vaisakhi and enjoy food during Ramadan in the local mosques. Also, it finds that despite the differences among communities of various cultural and religious backgrounds, the takeaway lesson here in Chapeltown is that communities can be united for a common
goal. For instance, people can struggle side-by-side to overcome social ills and challenge negative press by effectively using new media technologies.This study argues that most sections of the British press need to review their attitude towards ethnic minorities that is to change the
reporting approach and practice investigative journalism.Review of the history of Chapeltown's early migrants, the British Jews, suggests that high levels of education and becoming part of the mainstream literacy circles in both universities and mainstream media can improve the representation
of ethnic minorities. Furthermore, unless members of the ethnic minorities become part of the mainstream media it will be difficult for them to improve their media representation.
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