To understand investor confidence and its change in tourism, which was one of the industries most affected by the pandemic, the paper presents the stock price movements of twelve major listed ...companies in the tourism industry in the first year after the Covid-19 pandemic outbreak. The 1month interval of closing prices from January 1, 2020, before the pandemic was announced, to April 1, 2021, is observed to assess investor confidence. Investor confidence is compared between companies in different sectors of the tourism industry. The pandemic itself has not had a clear impact on stock prices as it has developed, showing that some of them recovered within a few months, while others have not, even a year after the outbreak of the pandemic. Based on the one-year stock price movements after the outbreak, three groups of tourism-related companies are identified.
Purpose - The study aims to identify segments of Generation Z based on common digital information features used for travel purposes. Generation Z is specific generation in terms of digital ...information use as they have grown up as digital natives unlike older generations. Methodology/Design/Approach – Students representing Generation Z are studied by collecting data from a structured online questionnaire consisting of Likert-type scales on digital information features. The questionnaire also includes travel-related benefits and some demographic characteristics of the respondents. Principal component analysis is performed to identify the factors underlying the information features sought, followed by K-Means clustering applied to the identified factors. The characteristics of the clusters are analysed. Findings - Based on the importance of digital travel-related information features, two distinct segments are identified to be targeted through digital marketing. The larger segment “Practical information seekers” looks for accessible and secure information and the smaller segment “Genuine information seekers” focuses on authenticity of information. Originality of the research - The study confirms the heterogeneity of the Generation Z travel market by identifying two distinct segments that pursue different digital information features.
To date, research on intellectual capital (IC) in tourism has dealt with the supply-side view. This study continues the research into IC and develops a new perspective dealing with the demand side of ...IC in the accommodation industry, focusing on young consumers. On the theoretical ground, the study adapts the supply-side IC indicators to the demand-side perspective. A convenience sampling approach is used, and data was collected from 150 students representing the youth market. Exploratory factor analysis (EFA) is used to identify the dimensions of human, customer and structural capital of the accommodation industry for the youth market. Five dimensions of IC perceived by the youth market are identified: "Employee attitudes towards work" and "Employee qualification" constitute human capital; "Connectedness with guests" and "Accommodation reputation and image" represent customer capital, and "Structural knowledge" reflects structural capital for youth in the accommodation industry.
Purpose – The purpose of the study is to explore how students as an important travel segment are involved in social media during the travel process and explore the underlying dimensions of social ...media use by students during the travel process. Design/methodology/approach – The quantitative research focuses on the students’ use of social media in the three phrases of the travel process – before travel, during travel and after travel separately. Survey instrument was a structured questionnaire. Data were collected through online survey using Google Drive. Descriptive statistics and principal component analysis are performed in the study to comprehend the students’ use of social media during the travel process. Findings – The findings of the study give an insight into the use of social media among students. They use mostly Facebook during the travel process, but traditional sources of information remain still relevant. Study findings reveal that social media are mostly used before travel begins and less during and after travel. There are identified two dimensions – “search for opinions” and “information and comparison” – that drive students to use social media before travel and two dimensions – “sociability” and “information” – that drive students to use social media during travel. Just one dimension labelled “sociability” emerged in relation to the use of social media after travel. Originality of the paper – The paper enhances the slim body of research on the use of social media among students during the travel process and raises awareness on social media use during the three phases of the travel process.
Intense competition among tourist destinations raises interest in inter-destination collaboration as a tool for developing innovative inter-destination products.The study presented in this paper ...examined the motives, barriers and expected outcomes of inter-destination collaboration in two Mediterranean tourist destinations – Opatija and Portorož – that are recognised as good mutual substitutes for tourists. Twenty management-level representatives of tourism or tourism-related organisations in Opatija and Portorož were interviewed to evaluate how they perceived inter-destination collaboration. The study revealed that inter-destination collaboration is recognised as an important tool for bridging the tourism destination products that are designed internally in order to develop inter-destination products. The study also revealed the motives for inter-destination collaboration based on the destinations’ complementarity, collaboration barriers based on the destinations’ similarities as well as differences and outcomes that are expected from inter-destination collaboration that bridges the tourism products developed separately in each destination. Participants expressed positive attitudes towards an innovative tourist offer and arrangements for the new and distant markets aiming to overcome the seasonality and upgrade the quality of destination products. Furthermore, the findings indicated that inter-destination collaboration might be successfully employed between destinations with poor intra-destination collaboration that are close substitutes.Practical implications of the results are discussed and further research is considered.
Snazna konkurencija medu turistickim odredistima potice interes za meduodredisnu suradnju kao alat za razvoj inovativnih zajednickih proizvoda razlicitih odredista. U studiji predstavljenoj u ovome ...radu istrazeni su motivi, prepreke i ocekivani ishodi meduodredisne suradnje u dvama mediteranskim turistickim odredistima - Opatiji i Portorozu - koja su prepoznata kao medusobno zamjenjiva turisticka odredista. Intervjuirano je dvadeset predstavnika menadzerskog sektora zaposlenih u turistickim organizacijama ili organizacijama povezanima s turizmom u Opatiji i Portorozu, s ciljem ispitivanja njihove percepcije meduodredisne suradnje. Istrazivanje je pokazalo kako je meduodredisna suradnja prepoznata kao vazan alat za povezivanje turistickih proizvoda razvijenih na razini pojedinacnog odredista s ciljem razvoja zajednickih proizvoda razlicitih odredista. Osim toga, istrazivanjem su osvijetljeni motivi za meduodredisnu suradnju na temelju komplementarnosti odredista, prepreke za meduodredisnu suradnju na temelju njihovih slicnosti te razlike i ocekivani ishodi meduodredisne suradnje kojom se povezuju proizvodi koji su razvijeni zasebno, na razini pojedinacnog odredista. Sudionici su izrazili pozitivan stav o inovativnoj turistickoj ponudi i aranzmanima za nova i udaljena trzista s ciljem nadilazenja sezonalnosti i poboljsanja kvalitete proizvoda odredista. Osim toga, rezultati su pokazali kako se meduodredisna suradnja moze uspjesno primijeniti u medusobno zamjenjivim odredistima u kojima postoji slaba unutarodredisna suradnja. U radu se razmatraju i prakticne implikacije rezultata te daljnja istrazivanja. / Intense competition among tourist destinations raises interest in inter-destination collaboration as a tool for developing innovative inter-destination products. The study presented in this paper examined the motives, barriers and expected outcomes of inter-destination collaboration in two Mediterranean tourist destinations Opatija and Portoro that are recognised as good mutual substitutes for tourists. Twenty management-level representatives of tourism or tourism-related organisations in Opatija and Portoro were interviewed to evaluate how they perceived inter-destination collaboration. The study revealed that inter-destination collaboration is recognised as an important tool for bridging the tourism destination products that are designed internally in order to develop inter-destination products. The study also revealed the motives for inter-destination collaboration based on the destinations complementarity, collaboration barriers based on the destinations similarities as well as differences and outcomes that are expected from inter-destination collaboration that bridges the tourism products developed separately in each destination. Participants expressed positive attitudes towards an innovative tourist offer and arrangements for the new and distant markets aiming to overcome the seasonality and upgrade the quality of destination products. Furthermore, the findings indicated that inter-destination collaboration might be successfully employed between destinations with poor intra-destination collaboration that are close substitutes. Practical implications of the results are discussed and further research is considered.
The article aims to provide a comprehensive overview of recent academic studies on pricing in tourism and to deepen the understanding of the recently prevailing research streams on this topic. This ...article reviews research articles on tourism pricing published in journals in the Scopus database between 2017 and early 2023. An analysis of the selected literature identifies three research streams on pricing: research on price determinants, price development and customers’ price decisions. In terms of methodology, empirical studies predominate, and in terms of period, the distribution over the years shows a stable and consistent level of research activity. The article is essential for further research in the field by presenting a synthesis of recent academic work.
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