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  • Consumer Responses to Visua... Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods
    Mundel, Juan; Stantz, Juliet; Deng, Tao ... Visual communication quarterly, 01/2022, Letnik: 29, Številka: 1
    Journal Article
    Recenzirano

    Advertisers embed ads with cues that communicate an array of information to consumers, such as product quality, healthfulness, and performance, among others. This study examines how congruence in ...
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