The study aims to fill literature gaps in the use of adaptive selling on social media platforms by observing consumer and sales force behavior in the consumer electronic market. The study's main ...objectives are framed to answer the following questions: How does adaptive selling influence consumer outcomes in consumer electronics? What are the effects of social media on consumer outcomes through adaptive selling? The unit of analysis was individual consumers who use consumer electronics, retailers' services and products offered through salespeople. The sample size of 400 consumers of electronic products was reached via electronic surveys. The questionnaire was adapted from literature to satisfy the quantitative nature of the study. This study found adaptive selling behavior of salespeople to be positively significant in predicting consumer outcomes. The outcomes of the study give statistical proof that social media use in sales has a positive impact on adaptive selling habits. The study also revealed a significant positive impact of consumer satisfaction on customer loyalty; this relationship is identified as critical in the consumer electronics retail market. This study is unique because it widens the understanding of social media use among salespeople in emerging markets.
Customer engagement is one of the significant operational and quality practices service providers use to build service experiential relationships with customers. The purpose of this paper is to ...examine the moderating role emotional connection and customer orientation play in customer relationship building. A quantitative survey method is carried out among 515 self-reported active members at a single fast-growing non-denominational faith-based organization in Southwestern United States. Using a hierarchical multiple regression to evaluate our research model, we find relationship satisfaction is positively associated with customers' behavioral intention in doing business with a service firm, while emotional connection shows no moderating effect on such a relationship. However, we found a significant three-way interaction effect of relationship satisfaction, emotional connection, and customer orientation on behavioral intentions. Customer orientation strengthens and fortifies the relationship between satisfaction and behavioral intentions for customers with high emotional connection than for customers with low emotional connection. The focus on customer orientation and emotional connection provides a framework that can assist service firms develop quality operational strategies that target the emotions and feelings of customers to value the relationship while supporting service employees with quality operational practices and customer orientated activities to better manage customers.
AbstractThe concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation’s image and products to promote various aspects of its ...identity. This study conducted a systematic review of country branding studies based on articles published between 2010 and 2020. A total of 59 papers were obtained from electronic databases such as Scopus, search engines like Google Scholar, and publishers including Taylor and Francis, Emerald, Elsevier, and Wiley online, using a specific search criterion. Of the 59 articles, only 44 met the inclusion criteria and were included in this review. The results were organised using the theory, context, characteristics, and methods (TCCM) organising approach for systematic literature reviews. The study revealed two dominant research themes: ‘national branding campaign’ and ‘country of origin (COO). Most studies did not use any specific model and the qualitative method was the dominant research method used. The findings of this study provide a roadmap for understanding the literature on country branding and offer directions for future theory building.
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•DCC-GARCH confirmed positive Rényian’s transfer entropy between BRVM and ESG stock.•CEEMDAN deposed the returned series into nine intrinsic mode functions and a residual.•Rényian’s ...transfer entropy showed a mixture of significant and insignificant values.•Low effective Rényian’s transfer entropy values indicate African stocks are less integrated.•Diversification can happen in the long term between BRVM and ESG stocks.
This paper seeks to analyze the information flow between the Bourse Régionale des Valeurs Mobilières (BRVM) and Environmental, Social, and Governance (ESG) stocks, focusing on the time and frequency domains. By studying these aspects, we aim to gain a deeper understanding of how information is transmitted between BRVM and ESG stocks, shedding light on the dynamics and interactions within this context. The study analyzes the decomposed daily returns of four indices: BRVM Composite Index (BRVMCI), BRVM 10 Index (BRVM10), FTSE/JSE SA All Share Index (FTSEJSE), and FTSE/JSE Top 30 Responsible Investment Index (FTSERI). We employed Rényi transfer entropy estimates to measure the information flow between the stocks returns.
To ensure the robustness of the findings, the study also utilizes the Dynamic Conditional Co-variance-Generalized autoregressive Conditional Heteroscedasticity (DCC-GARCH) method. The study covers the period from June 23, 2014, to April 22, 2022. The results showed positive information flow but a mixture of significant and insignificant transfer entropies. The decomposed findings give evidence to reject the null hypothesis of no information flow in the short-and medium-terms but not in the longterm.
The exchange of seemingly insignificant information among stocks presents opportunities for fund managers to diversify their portfolios across various time frames.
To expedite economic growth and lower equity costs, institutional leaders should collaborate with governments to establish economic and political foundations that integrate markets. Such integration would yield benefits for both markets, but the BRVM stands to gain more due to its less developed and illiquid nature.
With the mobile industry dramatically scaling over the last decade, this paper provides an empirical service and marketing model on the determinants of customers' decision to stay loyal to their 3G ...mobile data service (MDS) providers in an emerging market in sub-Saharan Africa. The introduction of fourth-generation MDS into the Ghanaian telecommunications industry has brought intense competition among industry players. As a result, we examined factors that influence 3G customers' loyalty towards their service provider in an emerging market using data collected from 235 third-generation MDS users. Findings from our partial least square - structural equation modelling analysis indicated that the effects of service quality on trust and satisfaction were significant, subsequently impacting loyalty. Interestingly, our results showed a significant effect of corporate image on trust, but not on satisfaction and loyalty. Our results should help MDS providers by improving strategies on customer retention and loyalty in order increase their market share and profitability.
Social media and other web 2.0 tools have provided users with the platform to interact with and also disclose personal information to not only their friends and acquaintances but also relative ...strangers with unprecedented ease. This has enhanced the ability of people to share more about themselves, their families, and their friends through a variety of media including text, photo, and video, thus developing and sustaining social and business relationships. The purpose of the paper is to identify the factors that predict self-disclosure on social networking sites from the perspective of privacy and flow. Data was collected from 452 students in three leading universities in Ghana and analyzed with Partial Least Square-Structural Equation Modeling. Results from the study revealed that privacy risk was the most significant predictor. We also found privacy awareness, privacy concerns, and privacy invasion experience to be significant predictors of self-disclosure. Interaction and perceived control were found to have significant effect on self-disclosure. In all, the model accounted for 54.6 percent of the variance in self-disclosure. The implications and limitations of the current study are discussed, and directions for future research proposed.
Purpose
The purpose of this paper is to identify factors that affect continuance intention towards internet banking usage using the institutional trust theory.
Design/methodology/approach
Data were ...collected from 481 internet banking users from a bank in Ghana using a questionnaire. The respondents were internet banking users. Data were analysed using partial least square-structural equation modelling.
Findings
The results from the analysis revealed that information quality, service quality, privacy and security concerns were significant predictors of both trust and satisfaction. Structural assurance and situational normality were also found to significantly affect trust. Other factors that were found to be significant of continuance intention included satisfaction and trust.
Originality/value
Studies investigating customers’ continuance intention towards internet banking usage using the institutional trust theory in an emerging economy like Ghana is rare. Hence, this study provides a model for banks operating in Ghana to understand internet banking customers’ continuance intention towards internet banking usage.
Ghana is fast losing its ecological health to illegal gold mining (IGM), since the last two decades. Aside the dearth and paucity of studies on IGM, prior literature on IGM have largely concentrated ...on unidimensional methods at the neglect of multi-criteria decision-making (MCDM). Against this backdrop, the present study aims to address the yawning gap in literature using the novel MCDM hybrid LDA-PSI-TOPSIS. Accordingly, a thorough search was done in notable databases including ScienceDirect, Scopus and Web of Science, using linguistic terms ((such as “barriers” OR “drivers” OR “challenges” OR “causes” OR “impediment” OR” “enablers” OR “strategies”) AND (“illegal mining” OR “illegal small-scale gold mining”)), to obtain the barriers to eradicate IGM, and the corresponding strategies to overcome these barriers. Overall, 5 main barriers, 26 sub-barriers, and eights strategies were identified. Subsequently, the barriers and the strategies were ranked by 20 experts from academia and industry based on the framework of the study. The study's findings reveal a hierarchical arrangement of the main barriers to IGM eradication, with the following order: socioeconomic barriers (44%), governance barriers (20%), weak institutional and cultural barriers (17%), regulatory barriers (15%), and equipment/foreign miners barriers (4%). Furthermore, the eight strategies for IGM eradication were systematically ranked as follows: alternative livelihood and improved formalization; moral economy, anti-corruption campaign, and cultural reprogramming; community engagement; improved governance structures and public service; autonomy for judicial and auxiliary services; monitoring and surveillance; economic sanctions (naming-and-shaming); and international cooperation. From a managerial perspective, the study proposes an innovative blend of top-down and bottom-up strategies to catalyze success in the fight against illegal mining, taking into account the financial resources of the country.
PurposeDespite the perceived role of customer value in post-adoption behaviour in the context of ride-hailing apps such as Uber, there has been limited research on the subject. This paper seeks to ...enrich the understanding of the relationships between customer perceived value, particularly hedonic value and economic value, customer satisfaction and continued use intentions of ride-hailing apps.Design/methodology/approachThis analysis is based on field data collected from 567 users of ride-hailing apps in Ghana. Data collected from the survey were analysed using the partial least square (PLS) approach to structural equation modelling (SEM).FindingsThe paper provides evidence that hedonic value, as well as economic value, positively predicts customer satisfaction and continued use intentions of ride-hailing apps. Further analysis reveals customer satisfaction directly predicts continued use intentions in addition to partially mediating the influence of customer perceived value on continued use intentions of ride-hailing apps. Finally, the findings suggest that hedonic value has a stronger impact on continued use intentions than economic value, while economic value has a greater impact on satisfaction than hedonic value.Originality/valueThe study contributes to post-adoption behaviour research by providing evidence on the relationships among the study constructs in a developing country context. Overall, the findings will stimulate future empirical debates on the subject and guide practitioners in decision-making concerning customers' usage of ride-hailing apps.
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