The article concentrates on the important aspect of image in a country’s political and economic objectives
and deals with the role of sports in managing countries as brands. Analyzing the biggest ...sporting events in the world, such as the Olympic Games, football (soccer) championships and others, authors attempt to detect and display their economic and promotional potential for host cities and countries as well as for participating nations. Special focus is on global media, which are essential in "creating" the events, transferring images and communicating impressions of the host city/country to the global public. The authors conclude that the most important role is that of the organizers, whose creativity and capabilities will for the most part detemine the promotional and economic contribution of hosting such a sporting event. Activities prior to the main event and those following the event are also of great importance for the host country.
The article concentrates on the important aspect of image in a country’s political and economic objectives and deals with the role of sports in managing countries as brands. Analyzing the biggest ...sporting events in the world, such as the Olympic Games, football (soccer) championships and others, authors attempt to detect and display their economic and promotional potential for host cities and countries as well as for participating nations. Special focus is on global media, which are essential in "creating" the events, transferring images and communicating impressions of the host city/country to the global public. The authors conclude that the most important role is that of the organizers, whose creativity and capabilities will for the most part determine the promotional and economic contribution of hosting such a sporting event. Activities prior to the main event and those following the event are also of great importance for the host country.
The article concentrates on the important aspect of image in a country's political and economic objectives and deals with the role of sports in managing countries as brands. Analyzing the biggest ...sporting events in the world, such as the Olympic Games, football (soccer) championships and others, authors attempt to detect and display their economic and promotional potential for host cities and countries as well as for participating nations. Special focus is on global media, which are essential in "creating" the events, transferring images and communicating impressions of the host city/country to the global public. The authors conclude that the most important role is that of the organizers, whose creativity and capabilities will for the most part determine the promotional and economic contribution of hosting such a sporting event. Activities prior to the main event and those following the event are also of great importance for the host country. PUBLICATION ABSTRACT
Ugled i robna marka dva su najvažnija, ako ne i najvažnija, korporativna dobra koja igraju značajnu ulogu u uspjehu ili propasti tvrtke. Brendovi imaju sposobnost utjecati na percepciju ljudi i stoga ...je upravljanje brendom i reputacijom više, puno više od pukog zanimljivog imena, pamtljivog slogana ili prepoznatljivog logotipa. Radi se o tome da budemo odani svojim korporativnim vrijednostima i da ostanemo relevantni za svoje klijente. S rebrandingom koji označava temeljnu promjenu za korporaciju, kako u pogledu načina na koji posluje tako i u načinu komunikacije, ovaj se rad usredotočuje na rebranding bivše Hypo Alpe-Adria-Bank u Addiko Bank, pri čemu je novi brend elementarni dio poslovne strategije. Cilj rada je pokazati da se razvojem uvjerljivog novog brenda banka opterećena prošlim imidžom može repozicionirati i ponovno postati održiv konkurent. Kako bi se dobio potpuni uvid, obavljene su fokus grupe, intervjui i radionice s menadžmentom, zaposlenicima i klijentima Banke. Na temelju rezultata istraživanja kreiran je i lansiran novi brend uz uspješan rebranding koji je pozitivno utjecao ne samo na korporativno repozicioniranje i reputaciju, već i na financijske rezultate u 2016. i 2017. godini.
Purpose
The aim of this study is to examine the capacity of muscle tissue preserved on hamstring tendons forming candy-stripe grafts in order to improve tendon to bone ingrowth and ligamentization. ...We hypothesized that muscle tissue does possess a stem cell population that could enhance the healing process of the ACL graft when preserved on the tendons.
Methods
Human samples from gracilis and semitendinosus muscles were collected during ACL surgery from ten patients and from these tissue samples human muscle-derived stem cells and tendon-derived stem cells were isolated and propagated. Both stem cell populations were in-vitro differentiated into osteogenic lineage. Alkaline phosphatase activity was determined at days zero and 14 of the osteogenic induction and von Kossa staining to assess mineralization of the cultures. Total RNA was collected from osteoblast cultures and real time quantitative PCR was performed. Western-blot for osteocalcin and collagen type I followed protein isolation. Immunofluorescence double labeling of pericytes in muscle and tendon tissue was performed.
Results
Mesenchymal stem cells from muscle and tendon tissue were isolated and expanded in cell culture. More time was needed to grow the tendon derived culture compared to muscle derived culture. Muscle derived stem cells exhibited more alkaline phosphatase actvity compared to tendon derived stem cells, whereas tendon derived stem cells formed more mineralized nodules after 14 days of osteoinduction. Muscle derived stem cells exhibited higher expression levels of bone sialoprotein, and tendon derived stem cells showed higher expression of dental-matrix-protein 1 and osteocalcin. Immunofluorescent staining against pericytes indicated that they are more abundant in muscle tissue.
Conclusions
These results indicate that muscle tissue is a better source of stem cells than tendon tissue. Achievement of this study is proof that there is vast innate capacity of muscle tissue for enhancement of bone-tendon integration and ligamentization of ACL hamstring grafts and consequently muscle tissue should not be treated as waste after harvesting.
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