The Lithuanian consumer society is evolving, but we know little about it. On the one hand, previous research shows that it is a survival society that prioritizes functional needs, on the other hand, ...there are indications that a segment of consumers oriented towards self-expression is forming in Lithuania. Since consumption is both a consequence and a factor of class stratification, it is important to know whether (and how) it contributes to the strengthening of the social otherness of the group. The aim of this article is to find out whether (and how) consumption attitudes of older people differ from those of other age groups in Lithuania and what they are in the context of consumption values. In this study we analyzed the data of the representative Lithuanian population survey TNS Atlas (2012, N = 1847), divided into age groups (15–29, 30–44, 45–59, and 60–75 years). One-way analysis of variance (ANOVA) was performed for the comparison of consumption preferences, post hoc criteria and Spearman coefficient were applied, and the typology of values was used for the analysis of the content of statements. The results of this research showed that consumption attitudes of the Lithuanian population are not highly differentiated according to age, the attitudes of the oldest respondents (60–75 years old) differ little from others. The entire population aged 45–75 is more characterized by a combination of conservative and altruistic-ecological attitudes than the younger ones (18–44 years old), less characterized by openness to innovation and the pursuit of social self-enhancement. Although the differences in attitudes according to age are not bright in quantitative terms, in terms of content, there is a noticeable detachment of the older population from the refined consumer community.
The main purpose of this study is to analyze the characteristics of changing the consumption structure of urban residents and the impact of education in times of economic crisis. As a research ...method, the questionnaire method is used, which allows us to effectively identify the peculiarities of the ideas of urban residents about the change in the degree of satisfaction of different groups of needs during the period of self-isolation. Based on the results acquired, the article describes the impact of change in the structure of consumption on the health and social well-being of the population in the modern economic crisis. It is revealed that the economy in food products occurs mainly due to the optimization of the consumer basket and the change to cheaper analogues. It is shown that the crisis did not affect both alcohol consumption and food consumption.
Sustainability is part of the scientific mainstream; in the following paper we connect it with the phenomenon of happiness, which is becoming a discussed concept not only among researchers but also ...amongst public. This is due to the fact that today’s society has become a consumer society. This knowledge has provoked criticism of the prevailing lifestyle. The unprecedented growth of prosperity in the second half of the last century and at the beginning of the 21st century was achieved at the cost of environmental devastation. This presented the urgent question of how to improve the quality of life or bring happiness to a growing number of people. At the same time, efforts to replace GDP as a general measure of development with quality of life began to grow. In connection with happiness, it is important that it is defined in two ways: hedonic or eudaimonic. The aim of the paper is to find out which form of happiness is sustainable on the basis of the analysis of relevant works. Happiness is understood as part of the subjective dimension of quality of life, it represents the highest level of well-being. The combination of sustainability and quality of life or happiness is not new, some authors consider quality of life as the fourth pillar of sustainability. A key criterion for assessing which happiness is sustainable and which is not is the following assumption:
The knowledge-which of the forms is sustainable - is the result of the analysis of both forms of happiness.
Comparisons between digital media and narcotic drugs have become increasingly common in the vigorous discussion on smartphone addiction and technology addiction. Commentators have used evocative ...terms such as “digital heroin,” “electronic cocaine,” and “virtual drugs” when discussing users’ growing dependence on their devices. This article looks at the spreading discourse comparing digital media with drugs from a set of interdisciplinary perspectives including media studies, political economy, critical theory, science and technology studies, and addiction studies. It engages several key questions: To what extent can heavy smartphone use be considered an addiction, and how is it similar or different from drug addiction? How do the analogies between media and drugs fit within prevalent imaginaries of information technologies, and within the greater cultural themes and preoccupations of late capitalism? And finally, what can drugs teach us about the possible escape routes from our society's current predicament?
The authors consider how uncertainty over protest occurrence shapes the strategic interaction between companies and activists. Analyzing Wal-Mart, the authors find support for their theory that ...companies respond to this uncertainty through a "test for protest" approach. In Wal-Mart's case, this consists of low-cost probes in the form of new store proposals. They then withdraw if they face protests, especially when those protests signal future problems. Wal-Mart is more likely to open stores that are particularly profitable, even if they are protested. This uncertainty-based account stands in sharp contrast to full-information models that characterize protests as rare miscalculations. Adapted from the source document.