Rad obrađuje problematiku promocije i promicanja čitanja u narodnim knjižnicama te se fokusira na važnost razlikovanja tih dvaju pojmova u praksi hrvatskih narodnih knjižnica. Pregledom literature ...pokazano je da je promocija čitanja u hrvatskim narodnim knjižnicama još uvijek nedovoljno istraženo područje. Postojeća istraživanja na temu čitanja uglavnom se bave čitateljskim navikama pojedinih korisničkih skupina, čitanjem lektirnih djela ili općenitim značenjem čitanja, dok PISA i PIRLS istraživanja donose rezultate standardiziranih testova vezanih uz čitateljske kompetencije. Stručni radovi donose prikaze provedenih projekata i opisuju primjere dobre prakse. Poseban značaj u tome ima nacionalna kampanja za poticanje čitanja Čitaj mi! Objavljenih istraživanja na temu promocije čitanja u Hrvatskoj nema.Prvi dio rada donosi definicije ključnih pojmova, promicanja i promocije te kratki pregled istraživanja, projekata i udruga organiziranih u svrhu promocije i promicanja čitanja. Drugi dio rada donosi rezultate istraživanja koji prikazuju načine i pristupe promociji i promicanju čitanja u hrvatskim narodnim knjižnicama. Istraživanjem se nastojao dobiti uvid u načine i postupke pomoću kojih osobe odgovorne za aktivnosti promicanja i promocije čitanja provode promociju čitanja u knjižnici u kojoj su zaposlene. Također je istraženo kako knjižničari percipiraju pojmove vezane uz promicanje, poticanje i promociju čitanja i svijest o važnosti promocije aktivnosti koje se svakodnevno odvijaju u knjižnicama. U istraživanju je sudjelovalo 35 narodnih knjižnica odabranih na temelju prijedloga i preporuke voditelja županijskih knjižnica. Istraživanje je provedeno metodom polustrukturiranog intervjua. Rezultati su pokazali da knjižničari često ne razlikuju (ili ne pridaju važnost razlikovanju) terminologije, da se najčešće koriste promocijom (ne svih) aktivnosti putem oglašavanja na Facebook-stranicama i mrežnim stranicama knjižnica, što je usmjereno mlađim korisnicima te oglašavanjem na oglasnim pločama u knjižnici, što je usmjereno prema starijim korisnicima. Mnogi provedeni programi prolaze nezapaženo u široj javnosti jer se ne promoviraju dovoljno, što je često rezultat nedovoljnog vremena knjižničara za obavljanje tog dijela poslovanja. Rezultati ukazuju i na nužnost edukacije i podizanja svijesti o važnosti različitih načina promocije čitanja kako bi poticanje i promicanje bilo vidljivije u javnosti.
Sportski klubovi su nosioci razvoja sporta u svakoj zajednici. Opštinski Sportski Savezi u Srbiji (primer Opštine Mionica) beleže veoma slabe rezultate u sveobuhvatu stanovništva redovnim fizičkim ...vežbanjem. Čak 96,45% stanovnika Opštine Mionica ne vežba redovno. Od ukupnog broja, 88,7% stanovništva Opštine živi u ruralnoj sredini. Na jedan sportski klub dolazi oko 1000 stanovnika Opštine. Opština izdvaja svega 445 dinara (3,7 evra) godišnje po stanovniku za sport. Obzirom na finansijska ograničenja, predložena su kadrovska i organizaciona rešenja u cilju većeg obuhvata stanovništva sportskim aktivnostima. Za značajnije promene potrebno je hitno, aktivno delovanje, u smislu saradnje između svih sportskih organizacija međusobno, ali i sa zdravstvenim, prosvetnim i privrednim organizacijama na lokalu. Ponuda aktivnosti mora se oslanjati na interesovanje stanovništva i njihovu tradiciju. Poseban izazov predstavlja organizovanje redovnog vežbanja radno sposobnog stanovništva i starih uz naglasak na obuhvat žena i specifičan pristup sadržajima njihovih aktivnosti. U novo predviđenom sistemu vodeću i aktivnu ulogu trebalo bi da ima Generalni sekretar Opštinskog Sportskog saveza, uz veća ovlašćenja, kao i finansiranje po učinku. Novo definisani model organizacije sporta na Opštini potrebno je ispitati u praksi, kako bi se ispitale dobre i loše strane novog sistema.
Komunikacija s ciljanom javnosti i promocija proizvoda i usluga proteklih godina transformirala se iz mogućnosti u nužnost, a odnosi se na profitni i neprofitni sektor gospodarstva. Digitalizacija i ...popularizacija društvenih medija, potreba za publicitetom i dosegom do krajnjih korisnika i potrošača te praćenje konkurencije postaju primarni izazovi strateškog komuniciranja. Isticanje pojedinih elemenata poslovanja na nov i inovativan način omogućava privlačenje pažnje javnosti te postizanje šireg publiciteta. U tome se posebno ističe alat odnosa s javnošću tzv. promidžbena dosjetka, pseudodogađaj ili PR stunt. Novi mediji, a posebno platforme za društveno umrežavanje, ovakvim sadržajima daju veliki doseg, značajnu popularnost, ali možda ono najvažnije – veliki povrat uloženog. Ovakav trend ne zaobilazi ni visoko obrazovanje. Preglednim istraživanjem ustanovljeno je da se elementi pseudodgađaja već koriste u komunikaciji svjetski poznatih visokoobrazovnih sustava, a svi se baziraju na kolektivnim i timskim aktivnostima te zajedničkom stvaranju sadržaja koji se dijeli i postaje dio medijskog izvještavanja. Cilj je ovog rada ispitati percepciju javnosti vezanu uz odabrane pseudodogađaje u hrvatskome privatnom visokom obrazovanju. Istraživanje se temelji na uzorku ciljanih javnosti privatnih visokih učilišta u Hrvatskoj te ispitivanju percepcije sadržaja i poruka pseudodgađaja kojima se promoviraju visoka učilišta. U radu je primijenjen dvostruki metodološki pristup kako bi se ostvario postavljeni cilj. Metodom analize sadržaja ispitan je javno dostupan medijski sadržaj o odabranim privatnim visokim učilištima te su doneseni zaključci o fokusu medijske objave, vrijednosnoj orijentaciji prema pseudodogađaju te prema visokom učilištu. Metodom Q ispitana je percepcija ciljanih javnosti vezano uz promotivne aktivnosti visokog školstva u Hrvatskoj, konkretno odabranih pseudodogađaja na njihovome visokom učilištu. Privatno visoko školstvo u Hrvatskoj karakterizira visoka konkurentnost. S time je povezana i potreba za odabirom odgovarajućih komunikacijskih aktivnosti. Doprinos je ovog rada i u eksplorativnom pristupu fenomenu pseudodogađaja u visokom obrazovanju u Hrvatskoj te detektiranju promotivnih elemenata odabranih visokoobrazovnih institucija.
Communication with the target public and the promotion of products and services in recent years have transformed from opportunity to necessity. This refers to the for-profit and non-profit sector of the economy. Digitization and popularization of social media, the need for publicity and reach to end users and consumers, and monitoring of competition are becoming the primary challenges of strategic communication. Emphasizing certain elements of business in a new and innovative way enables attracting public attention and achieving wider publicity. The tool of public relations, the so-called promotional joke, pseudoevent or PR stunt. New media, and especially platforms for social networking, give such content a great reach, significant popularity, but perhaps the most important thing - a great return on investment. This trend does not bypass higher education either. A review of the research found that elements of pseudoevents are already used in the communication of world-famous higher education systems, and all are based on collective and team activities and joint creation of content that is shared and becomes part of media reporting. The aim of this paper is to examine the public perception related to selected pseudo-events in Croatian private higher education. The research is based on a sample of targeted publics of private higher education institutions in Croatia and an examination of the perception of the content and messages of pseudo-events that promote higher education institutions. The paper uses a double methodological approach in order to achieve the set goal. The method of content analysis examined publicly available media content on selected private higher education institutions and conclusions were drawn on the focus of media publication, value orientation towards pseudo-events and towards higher education institutions. The Q method was used to examine the perception of the target public regarding the promotional activities of higher education in Croatia, specifically selected pseudo-events at their higher education institution. Private higher education in Croatia is characterized by high competitiveness. Related to this is the need to select adequate communication activities. The contribution of this paper is in the exploratory approach to the phenomenon of pseudo-events in higher education in Croatia and the detection of promotional elements of selected higher education institutions.
Patient safety is a crucial element of quality healthcare, and endeavours to enhance it are vital for attaining universal health coverage and improving patient outcomes. This study aimed to evaluate ...the perception of patient safety culture among staff at the Community Health Centre Ljubljana (CHCL).
A cross-sectional study was conducted in December 2022. All CHCL staff (N=1,564) from different professional groups were invited to participate in an anonymous electronic survey using the validated Slovenian version of the "Medical Office Survey on Patient Safety Culture" (MOSPSC). Mean percent positive scores for all items in each composite were calculated.
The final sample included 377 participants (response rate, 24.1%), most of whom were women (91.5%, N=345) with different professional profiles. The mean age of the participants was 44.5 years (SD 11.1) with a mean work experience of 20.1 years (SD 12.1). The percentage of positive overall MOSPSC composite scores was 59.6%. A strong patient safety culture perception was identified in the following dimensions: Information exchange with other settings (93.5%), Organisational learning (90.2%), List of patient safety and quality issues (88.1%), Patient care tracking/follow-up (76.2 %) and Teamwork (75.0%). Weak patient safety culture was identified in the dimensions of Work pressure and pace (10.7%), Leadership support for patient safety (27.1%), Communication openness (40.9%), Office processes and standardisation (48.2%) and Overall ratings on quality and patient safety (49.4%).
CHCL leadership should address weaknesses, redesign processes, and implement strategies to reduce patient safety incidents. Establishing a just culture that encourages employees to report errors fosters transparency and facilitates learning from errors.
To identify the involvement of Serbian paediatric dentists in oral health promotion and education, and to propose further actions for the improvement of these activities.
This is an analysis of data ...collected by a cross-sectional, questionnaire-based survey of 445 dentists involved in the provision of dental health services to children at the primary healthcare level. We explored dentists' involvement in oral health education and promotion and the cooperation with other health professionals at the healthcare centre and the community level as well as their attitudes towards the importance of some factors influencing their work.
Dentists estimate their cooperation with different services with ratings higher than 3 on the scale of 1 to 5. They reported the highest satisfaction in cooperation with paediatric services for preschool and schoolchildren (4.0±1.0). At the community level, they reported excellent cooperation with kindergartens (4.4±0.8), while collaboration with Roma health mediators (3.14±1.34) and nongovernmental organizations (2.5±1.4) received lower ratings. According to the average rating (4.7±0.7), dentists perceive the motivation of patients and/or their guardians for keeping good oral health as the factor with the highest importance for the quality of interventions they provide.
Dentists involved in the provision of dental healthcare for children and adolescents in primary healthcare centres in Serbia participate in different oral healthcare education and promotion activities in the community, and highlight the importance of strengthening cooperation with healthcare and other professionals and services aimed at vulnerable population groups, both within the health sector and nongovernmental organizations.
Body balance control represents a key factor preventing falls and subsequent injuries in seniors aged 65+. Intervention based on yoga exercises seem to be effective in improving balance.
The ...objective is to analyse and compare changes in static, dynamic, and total balance scores, changes in body composition and social indices as effects of yoga-based intervention.
A total of 500 participants (234 men aged 74.5 SD±7.74 and 266 women aged 76.9 SD±7.23) were assessed using the Tinetti Balance Assessment Tool, the InBody 230 bioimpedance body composition analyser, and the SF-36 Health Survey, applied to pre and post-testing. The experimental group (n=262; 122 males; 140 females) underwent a four-week yoga-based intervention, 30 minutes daily, while the control group (n=238; 112 males; 126 females) underwent its usual daily programme at senior homes or centres. The ANOVA model, consisting of the Group, Stage, Subject and Group × Stage interaction factors, was used for data evaluation.
Intervention led to improvements in the static, dynamic and total balance scores in the experimental group compared to the control group. The results of SF-36 showed positive changes in the psychosocial aspects of health, such as promoting of calmness and happiness in male seniors and reducing fatigue, nervousness and depression in female seniors. The post-intervention decrease in body fat percentage and increase in muscle mass in seniors is discussed.
The four-week yoga-based intervention had positive effects on the static, dynamic and total balance scores, body composition and social status.
Abstract
Aim
To analyse if body mass index (BMI) could be used as a fast proxy indicator of poor oral hygiene habits (POHH) among the adult population with diabetes mellitus.
Methods
Adults, aged ...25-74, from the Slovenian 2016 nationwide cross-sectional survey based on the Countrywide Integrated Non-Communicable Disease Intervention (CINDI) Health Monitor methodology, who reported being diabetic, were included in the study (n=560). We assessed the relationship between POHH and BMI, adjusted to confounders, using multiple binary logistic regression.
Results
In the total sample, the POHH prevalence was 50.9%. Taking into account BMI, POHH prevalence in participants with normal BMI values was only 37.8%, in the overweight group it was 1.22-times higher (46.0%), while in the obese group it was 1.63-times higher (61.6%) (p<0.001). Also, the odds for POHH were 2.64-times higher in the obese group in comparison to the normal BMI group (95% CI: 1.55-4.51; p<0.001). After adjustment for confounders, this OR decreased only moderately (OR=2.45; 95% CI: 1.35-4.44; p=0.003).
Conclusions
BMI could be used as a readily assessable, fast, simple, and cheap tool indicating higher odds for having POHH among the diabetic population. By defining the high-risk group it could be easier for physicians and dentists to take further referrals and actions for promoting oral health in this group. The suggested tool can save time and could have an important positive impact on the quality of life of diabetics, as well as on health expenditures.
Skupina istraživača-znanstvenika iz PLIVE stvorila je 1981. godine novi antibiotik pod nazivom azitromicin, po svemu različit od ostalih do tada primjenjivanih antibiotika. U rujnu 1988. godine ...registriran je PLIVIN originalni antibiotik, azitromicin, poznatiji pod zaštićenim imenom Sumamed. Osobine azitromicina od samih početaka upućivale su na to da se radi po svemu jedinstvenom antibiotiku koji ima izvrsnu učinkovitost na najčešće uzročnike infekcija, ciljano djelovanje na mjestu infekcije, vrlo se jednostavno i kratko primjenjuje i ima odličnu podnošljivost. Iz farmakoloških osobina i kliničkih istraživanja proizišle su i originalne marketinške kampanje koje su mijenjale paradigmu razumijevanja antimikrobnog učinka i djelovanja na mjestu infekcije, kao i način uzimanja antimikrobnih lijekova. Marketinške kampanje odnosile su se na jednostavnost i kratkoću primjene lijeka te izvrsnu učinkovitost i podnošljivost Sumameda. U radu su prikazani počeci promocije Sumameda.
Prevencija, zaštita i briga o mentalnom zdravlju predstavljaju važne teme za budućnost svakog društva, ali i sastavnog dijela općeg zdravlja svake osobe. Uzevši u obzir današnji stil i način života, ...te izazove s kojima se svaki pojedinac suočava, važnost ovog dijela ljudskog zdravlja je neupitna. Međutim, unatoč globalnoj važnosti ove javnozdravstvene tematike, pitanje lošeg mentalnog zdravlja i njegova poboljšanja često i dalje ostaje drugorazredni prioritet mnogih država. U želji preveniranja istoga, važno je razvijati strategije prevencije različitih oblika mentalnih, emocionalnih i ponašajnih problema te promocije mentalnog zdravlja kako u javnozdravstvenom sektoru tako i u području javnih politika koje zahtijevaju visoku razinu suradnje između vladinih odjela i agencija te sektora. Cilj ovog preglednog rada jest ponuditi prikaz dvaju koncepata, koncepta prevencije mentalnih, emocionalnih i ponašajnih problema te promocije mentalnog zdravlja, te uokviriti njihov međusobni odnos, uzevši u obzir njihove sličnosti i razlike te povezanost sa suvremenim konceptom pozitivnog mentalnog zdravlja. Uz to, prikazan je i kritički uvid u međusobni odnos dvaju koncepata u svrhu lakšeg i dubljeg razumijevanja suvremenih poteškoća i prepreka društva kada je riječ o prevenciji mentalnih, emocionalnih i ponašajnih problema te promociji mentalnog zdravlja.
Social Networks as New Business Concept for Enterprises Raut, Jelena; Mitrović, Slavica; Melović, Boban ...
IJIEM. International Journal of Industrial Engineering and Management (Online),
09/2018, Letnik:
9, Številka:
3
Journal Article
Recenzirano
Odprti dostop
Social networks provide an excellent opportunity for internet advertising and promotion in order to improve business operations. The aim of this paper is to demonstrate the possibility of adequate ...use of social networks for the establishment, expansion and quality functioning of companies in the area of online trading. Subsequently, the paper presents a concept, a PHP-based web application, used by large trading systems, which is designed and adapted for use in small companies in their everyday operation. Finally, all measures for improving the existing system are presented using a specific case study, through integration with systems owned by company's permanent suppliers, in order to save time and increase the accuracy of procurement, which takes place on a weekly basis.
PDF
