This study used cultivation theory to explore the relationship between exposure to reality television shows and college students' beliefs about wealth and materialism. In addition, this study ...suggested parasocial experiences with reality show casts via social media as a mediating variable explaining the cultivation effects of reality shows. The survey results from 178 college students indicated a significant relationship between reality show exposure and beliefs about wealth and materialism. Also, the parasocial relationship developed with reality show casts had significant mediating impact. Findings contribute to the application of cultivation theory in explaining the effects of reality television show viewing in the new media environment.
The discussion on (mis)representations of black women's bodies often focuses on their hyper-corporeality and hyper-sexualisation, with little attention paid to the women thus represented and their ...views. Reality shows are roundly criticised for objectifying women, being unAfrican and offering little to Africans. This paper contests this perspective by drawing on interviews with 19 contestants in a dance reality show in Ghana. We demonstrate that African participants in this show have a much more affirming view of the show. For them, the show offers benefits including celebrity status, training and employment opportunities. These benefits were not lost on family and friends who supported the candidates in various ways. Given the economic conditions in Ghana, this reality show offers obese women an opportunity to turn their condition into an asset and to do so largely with the backing of friends and family.
Movie Industry of India had many ups and downs since 19th century. Some movies succeed with high box office collection records, while some were not. Some movies takes attention with high promotions ...while some movies not even noticed by the viewers. Movie viewers have variety of choices on types of movie like realistic, imaginary, fiction and commercial movies. Taking all of them to movie theatre need well planned strategies. As we know like every other service, movies also need Marketing. Movie making houses need to understand the marketing strategies need to be framed and reframed in respect to the nature of movies. The present research, ‘Movie promotional strategies in Tamil film industry-the contemporary approach’, deals with promotional aspects of the Tamil Film Industry in recent times. The present study reveals that promotional strategies being followed in Tamil movies creating great impact on movie watchers. Awareness on some creative methods of promotions shall be given special attention to spread out their creative effort to the public. More creative method takes more attention from movie watchers. Road show and flash mobs, YouTube viral videos, video games, mobile apps, product placements, reality shows, audio launch, making videos also influence awareness on creative movie promotional strategies for movie watchers. The movie watchers are most aware of product placements under creative movie promotion strategies.
We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer ...research, literary criticism, sociology, and anthropology to argue that viewers of reality television encounter three elements of paradox in the process of constructing authenticity. The negotiation of each paradox exceeds the process of coping with or resolving their inherent contradictions to encompass the creation of new values. We argue that consumers blend fantastic elements of programming with indexical elements connected to their lived experiences to create a form of self‐referential hyperauthenticity.
Indian Movie Industry had so many ups and downs since 19th century. Industry had movies with great success along with high box office collection records, while some were not even noticed by the ...viewers. Tempting all of them to movie theatre need well planned strategies. In order to determine the impact of promotional strategy the researcher has created some constructs namely TV advertisements, movie trailers, posters and print advertisements, social networking sites, in-house movie theatre advertisements, word-of-mouth/e- wom, movie attributes, road shows and flash mobs, you tube viral videos, video games, mobile apps, product placements, reality shows, audio launch, making videos. It is concluded from the present study that promotional strategies being followed in Kollywood movies creating great impact on movie watchers. Out of the major promotional strategies considered for this study, the most preferred promotional factors that influence the respondents to watch movies are movie attribute, movie trailers and social networking sites, where movie watchers are most aware on the creative aspects of product placements, you tube viral videos, and reality shows.
Brand Placements (BP), a predominant strategy to ensure brand prominence has not been explored substantially concerning its role in reality shows (RS). This study on content analysis examines the ...prevalence and pervasiveness of BP in RS with specific reference to 'Bigg Boss', a highest Television Rating Point (TRP) rated Indian RS. The results indicate that the brands have appeared at least once for every minute with an average appearance of 5 seconds, and exhibit that BP are integrated through the plots of RS. The findings imply that BP in RS will deliver better outcomes in comparison with other media platforms.
El amor romántico y sus mitos son factores de riesgo cuando de violencia de género se trata; un amor idealizado, todopoderosos, basado en mandatos de género y en la idea de la pareja como propiedad ...privada, por lo que se entiende mejor en términos liberales y capitalistas. Ante esto, y conociendo la función educativa de los medios, la sociedad occidental, donde este modelo de amor ha arraigado, debe plantearse si la audiencia comulga con dichos mitos e ideología. Tras el éxito de La isla de las tentaciones, el presente estudio tiene como objetivo analizar la audiencia del programa en relación con dos aspectos: (1) mitos asumidos y rechazados e (2) ideología con la que se autodefinen los televidentes. Para ello, se ha aplicado una metodología compuesta por un focus group y una encuesta; permitiendo vislumbrar, por ejemplo, cómo el mito de la fidelidad o el de la omnipotencia son primordiales para los televidentes.
This essay examines the reception of a top-rated reality show I Am a Singer among Sinophone communities on YouTube. Existing studies of YouTube focus on the burgeoning of participatory culture, the ...rise of microcelebrities, and fan labor. However, to date, little critical attention has been devoted to how YouTube constitutes a premium platform for the consumption of Chinese-language audiovisual content. Engaging in a close reading of user comments on YouTube, I analyze the ways in which Sinophone Internet users of divergent political stances defend their respective positions. While the exchange of viewpoints rarely fosters a change in political views, this process has nevertheless catalyzed productive conversations pertaining to issues about historical legacies and their relevance to contemporary society. The comment section thereby not only catalyzes public deliberation on a wide range of societal issues, but also exemplifies the role that popular culture plays in inspiring geopolitical imaginations beyond geographical boundaries.
Aparecidos hacia fines del siglo pasado, los reality shows televisivos muy pronto se convirtieron en un boom, debido a que a su comparativamente bajo costo de producción suman el gran interés que ...despiertan en el público. Bajo el lema “la vida misma” y el atractivo de personas comunes, por primera vez en la pantalla de todos los hogares, programas como Gran hermano o Expedición Robinson llevan la vida íntima de sus concursantes al centro de la escena, mientras los someten a condiciones extremas y numerosos ultrajes en función del show. Ni simples trabajadores ni estrellas de televisión, los participantes “venden” sus miserias, conservando apenas algunos derechos. Maltratados, aislados y difamados, los elegidos soportan todo con tal de lograr el premio y la fama prometidos. Fama cuyo beneficios han cedido desde el vamos. Reality shows - violencia física - violencia simbólica - derechos personalísimos - Gran Hermano - panóptico
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