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zadetkov: 17.885
11.
  • Principles and Practice of ... Principles and Practice of Social Marketing
    Donovan, Rob; Henley, Nadine 10/2010
    eBook

    This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to ...
Celotno besedilo
12.
  • Cultural intelligence and a... Cultural intelligence and adaptive selling behaviors in cross-cultural selling: The cognitive resource theory and social role theory perspective
    Zhou, Jihong; Charoensukmongkol, Peerayuth Journal of business research, July 2022, 2022-07-00, Letnik: 146
    Journal Article
    Recenzirano

    •The mediating effect of customer qualification skills on the impact of cultural intelligence on adaptive selling behaviors was investigated.•The moderating role of gender in the effectiveness of ...
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13.
  • Digital selling: organizati... Digital selling: organizational and managerial influences for frontline readiness and effectiveness
    Mullins, Ryan; Agnihotri, Raj Journal of the Academy of Marketing Science, 07/2022, Letnik: 50, Številka: 4
    Journal Article
    Recenzirano

    To provide much-needed guidance for digital transformations in sales organizations, we draw from change readiness theory to propose a digital selling effectiveness framework. Based on a ...
Celotno besedilo
14.
  • Examining the impact of sal... Examining the impact of salesperson orientation on creative selling, passive deviance, and organizational outcomes
    Locander, David A.; Darrat, Mahmoud A.; Babin, Barry J. Journal of business research, January 2023, 2023-01-00, Letnik: 154
    Journal Article
    Recenzirano

    The present research examines how customer and selling orientations impact salesperson predisposition to engage in unconventional workplace behaviors. A theoretical model, routed in creativity theory ...
Celotno besedilo
15.
  • Public versus private infor... Public versus private information: The impact of quality information sharing on competition under different channel structures
    Hong, Xianpei; Gong, Yeming; Rekik, Yacine ... Computers & industrial engineering, February 2023, 2023-02-00, Letnik: 176
    Journal Article
    Recenzirano

    While prior research studied the impact of information sharing on competition in the supply chain assumes suppliers adopt same selling channels, we contribute to this research by analyzing public and ...
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16.
  • Stories They Tell Stories They Tell
    Martin, Sarah E; Rawlins, Jacob D Journal of business and technical communication, 10/2018, Letnik: 32, Številka: 4
    Journal Article
    Recenzirano

    This study investigates the themes that drive persuasive recruiting appeals, or stories, designed to attract new, entrepreneurial workers in the direct selling industry. It offers a rhetorical ...
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17.
  • Team selling: a review, imp... Team selling: a review, implications, and an agenda for sales team research
    Rapp, Adam; Rapp, Tammy The Journal of personal selling & sales management, 10/2023, Letnik: 43, Številka: 4
    Journal Article
    Recenzirano

    Today’s business organizations are faced with increased competition and growing customer expectations which require varying approaches to market opportunities. These opportunities necessitate that ...
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19.
  • Understanding the Practice ... Understanding the Practice Evaluation Process
    St. Louis, Gene Elizabeth Journal of the California Dental Association, 12/2023, Letnik: 51, Številka: 1
    Journal Article
    Recenzirano
    Odprti dostop

    ABSTRACTIdentifying the steps of the practice evaluation process, you must understand the basic information regarding definitions and terms commonly used with practice sales. The questions most asked ...
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20.
  • Fly with the wings of live‐... Fly with the wings of live‐stream selling—Channel strategies with/without switching demand
    Pan, Ran; Feng, Juan; Zhao, Zhenling Production and operations management, September 2022, Letnik: 31, Številka: 9
    Journal Article
    Recenzirano

    Live‐stream selling is becoming increasingly popular in e‐commerce platforms, where streamers sell products through real‐time interactions, while consumers make purchases during live‐stream time. We ...
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