A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second ...edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakesProvides a step-by-step implementation plan and advice on getting support and resourcesIncludes a Google AdWords gift cardLanding Page Optimization, Second Editionis a comprehensive guide to increasing conversions and improving profits.
Your full-color guide to creating dynamic websites with WordPress Are you familiar with the fundamentals of WordPress, but want to take your skills to the next level? From bestselling author and ...WordPress expert Lisa Sabin-Wilson, this new edition of WordPress Web Design For Dummies quickly gets you up to speed on the latest release of the software and shows you how to use it as a tool to create a customized, compelling, and cost-effective website—without losing your cool. WordPress can be used to create a custom design for your website using complimentary technologies such as graphic design, CSS, HTML coding, PHP programming, and MySQL administration. With the help of this hands-on, friendly guide, you'll discover how to create an effective navigation system, choose the right color palette and fonts, and select different layouts. Plus, you'll find out how to tweak existing website designs with available themes, both free and premium, and gain the confidence to translate your design skills into paid work. * Create dynamic, custom websites with the self-hosted version of WordPress * Use free themes and enhance them with CSS and HTML * Create a responsive design for mobile devices and tablet users * Get to grips with the newest release of WordPress Whether you want to use WordPress to spruce up your existing website or create a brand-new one from scratch, this do-it-yourself guide has you covered.
Disability and New Media Ellis, Katie; Kent, Mike
2011, 20110511, 2010, 2014-05-14, 2011-05-11
eBook
Disability and New Media examines how digital design is triggering disability when it could be a solution. Video and animation now play a prominent role in the World Wide Web and new types of ...protocols have been developed to accommodate this increasing complexity. However, as this has happened, the potential for individual users to control how the content is displayed has been diminished. Accessibility choices are often portrayed as merely technical decisions but they are highly political and betray a disturbing trend of ableist assumption that serve to exclude people with disability. It has been argued that the Internet will not be fully accessible until disability is considered a cultural identity in the same way that class, gender and sexuality are. Kent and Ellis build on this notion using more recent Web 2.0 phenomena, social networking sites, virtual worlds and file sharing.
Many of the studies on disability and the web have focused on the early web, prior to the development of social networking applications such as Facebook, YouTube and Second Life. This book discusses an array of such applications that have grown within and alongside Web 2.0, and analyzes how they both prevent and embrace the inclusion of people with disability.
Introduction I. At the Crossroads 1. Universal Design in a Digital World 2. iAccessbility from iTunes 1.0 to iPad 3. Building Digital Stairways: Nice View, But What About My Wheelchair? II. How Did We Get Here? 4. We Want You in Our Network: Universal Design V Retrofitting the Web 5. (Physical) Disability Is a Form of Social Oppression? 6. Does That Face-'Book' Come in Braille? Social Networking Sites and Disability III. Where to Next? 7. Avatars with Wheelchairs, But No Virtual Guide Dogs: Disability and Second Life 8. Challenges and Opportunities: The Road Ahead for Disability in a Digital World Conclusion
Katie Ellis is a lecturer in Media and Communications at Murdoch University. A film-critic and cultural commentator, she is the author of Disabling Diversity (VDM 2008). She has mentored filmmakers with disability and published a number of articles on cinema and new media addressing both issues of representation and active possibilities for social inclusion.
Mike Kent is a lecturer in Internet Studies at Curtin University. His current research is focused on disability and the internet. His articles have appeared in Fast Capitalism, Nebula, Online Opinion, AQ – Australian Quarterly and M/C Journal (Media Culture). Dr Kent has taught media studies, cultural studies and e-commerce at universities in Australia and the UK.
Kollaborative Informationsdienste im Web 2.0 werden von den Internetnutzern nicht nur dazu genutzt, digitale Informationsressourcen zu produzieren, sondern auch, um sie inhaltlich mit eigenen ...Schlagworten, sog. Tags, zu erschließen. Dabei müssen die Nutzer nicht wie bei Bibliothekskatalogen auf Regeln achten. Die Menge an nutzergenerierten Tags innerhalb eines Kollaborativen Informationsdienstes wird als Folksonomy bezeichnet. Die Folksonomies dienen den Nutzern zum Wiederauffinden eigener Ressourcen und für die Recherche nach fremden Ressourcen. Das Buch beschäftigt sich mit Kollaborativen Informationsdiensten, Folksonomies als Methode der Wissensrepräsentation und als Werkzeug des Information Retrievals. In Web 2.0 users not only make heavy use of Col-laborative Information Services in order to create, publish and share digital information resources - what is more, they index and represent these re-sources via own keywords, so-called tags. The sum of this user-generated metadata of a Collaborative Information Service is also called Folksonomy. In contrast to professionally created and highly struc-tured metadata, e.g. subject headings, thesauri, clas-sification systems or ontologies, which are applied in libraries, corporate information architectures or commercial databases and which were developed according to defined standards, tags can be freely chosen by users and attached to any information resource. As one type of metadata Folksonomies provide access to information resources and serve users as retrieval tool in order to retrieve own re-sources as well as to find data of other users. The book delivers insights into typical applications of Folksonomies, especially within Collaborative Information Services, and discusses the strengths and weaknesses of Folksonomies as tools of knowl-edge representation and information retrieval. More-over, it aims at providing conceptual considerations for solving problems of Folksonomies and presents how established methods of knowledge representa-tion and models of information retrieval can successfully be transferred to them.
In this paper a novel and significant study into the usability of carousel interaction in the context of desktop interaction is presented. Two equivalent prototypes in an e-commerce context were ...developed. One version had a carousel and the other version did not have a carousel. These were then compared with each other in an empirical experiment with 40 participants.
The data collected were statistically analysed and overall results showed that in terms of performance the Web site version without carousel outperformed the version with carousel. Furthermore, the subjective preferences of the participants were strongly in favour of the without carousel version of the site.
The results of this study make an important contribution to knowledge suggesting that in many cases implementing a carousel is not the best design decision. The results of this paper are particularly significant in relation to desktop versioned Web sites and goal-driven tasks. Serendipitous-type tasks and mobile versioned web sites used on mobile devices with touch screens were not part of the scope of this work.
Networked Rainie, Lee; Wellman, Barry
MIT Press,
2012, 20120427, 2012-04-00, 2014-02-14, 2019-06-20, 20120101
eBook, Book
Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and ...videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked , Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of "networked individualism" liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and Wellman outline the "triple revolution" that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.
ANÃLISE DO DESEMPENHO DE TRIATLETAS MARANHENSES da Silva, Diogo Matheus Barros; da Silva, Nivia Barros; de Miranda, Bruno Luiz Galvão ...
Revista brasileira de prescrição e fisiologia do exercício,
05/2022, Letnik:
16, Številka:
103
Journal Article
Key website factors in e-business strategy HERNANDEZ, Blanca; JIMENEZ, Julio; MARTIN, M. José
International journal of information management,
10/2009, Letnik:
29, Številka:
5
Journal Article
Recenzirano
The design of a quality website, as part of e-business strategy, has become a key element for success in the online market. This article analyzes the main factors that must be taken into account when ...designing a commercial website, concentrating on the Aceros de Hispania company and its business model. We have studied the features which determine website quality: accessibility, speed, navigability, content, and we have calculated the Web Assessment Index (WAI) proposed by Miranda and Bañegil Miranda, F. J., & Bañegil, T. M. (2004). Quantitative evaluation of commercial websites: An empirical study of Spanish firms.
International Journal of Information Management,
24(4), 313–328. The results obtained provide several lessons which should be borne in mind when designing a commercial e-strategy. Firstly, it can be observed that Internet popularity and search engine positioning facilitate entry to practically inaccessible markets. Secondly, the navigability makes users feel comfortable and secure when browsing it, which increases the probability of a transaction being completed. Finally, the information provided on the website must be accurate, informative, updated and relevant to customers’ requirements. Like Aceros de Hispania, any company, thanks to the Internet, will be able to overcome the barriers which would impede its successful worldwide development in the offline market.
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