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41.	The Marketing Divide Data‐Driven Marketing, 01/2012 Book Chapter The result of having no concrete data to answer hard questions about the value of marketing activities in divisions makes one's living very difficult. At the same time, marketing measurement and ...	Celotno besedilo
42.	Where Do You Start? Data‐Driven Marketing, 01/2012 Book Chapter Most marketing managers have a fairly good handle on what they are doing from an activity perspective, but only a few can articulate what data‐driven marketing might look like. There are consistent ...	Celotno besedilo

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