This article investigates the consumer–voice assistant (VA) interaction in the context of food and beverage purchase choices and the role that psychological power plays in the consumer ...decision‐making process. A series of experimental studies demonstrate that both involvement and the psychological condition of power meditate consumers' willingness to purchase. As a result, we find that consumers are more likely to purchase low involvement than high‐involvement products through VA technology, particularly when experiencing high‐power states. This study broadens our understanding of the role of VAs and their ability to shape the consumer decision‐making process. With an explicit focus on power, this study illustrates how the success of voice commerce may largely rest on the promotion of low‐involvement products that enable high‐power psychological conditions which drive willingness to purchase.
Green retrofitting (GR) of existing residential buildings is widely acknowledged as a potential solution for addressing climate and energy challenges. However, the realization of GR potential depends ...on homeowners’ decision-making, as they play a pivotal role in initiating GR and are the primary users of retrofitted homes. Previous studies have explored homeowners’ GR decisions from various perspectives. The majority of these studies may have encountered limitations, such as the use of static analysis methods, homogeneity assumptions, and oversimplified decision processes. These limitations can potentially hinder a comprehensive understanding of homeowners’ GR adoption, indicating the need for further research. To address this research gap, this study develops a decision-making model for homeowners that incorporates multiple dimensions: heterogeneity (e.g., individual attributes and GR motivations), a multi-stage decision process (needs-utility-willingness-adoption), and dynamic adaptability (both at individual and overall networks). The proposed model is empirically validated through Python simulations based on a case study in China. The findings of this study reveal the critical roles of GR needs, perceived (actual) utility, and perceived behavioral control in homeowners’ adoption of GR. Moreover, this study highlights the significance of coordinating homeowners’ overall perceived utility with the specific sub-utility associated with their motivations. Furthermore, empirical evidence underscores the influence of social factors on GR adoption and emphasizes the existence of gaps across different stages of the decision-making process. Drawing from these research findings, policy implications are proposed for promoting housing GR. This research contributes to the advancement of decision models for building GR and provides valuable insights for policymakers to promote housing GR.
This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate ...consumers’ purchase decision-making process, the determinant components of social commerce purchase intentions and attitudes, the effect of perceived risk on intention to go shopping in online settings, and consumer trust and buying behavior on online retailing platforms. The insights obtained from our research extend current knowledge as regards determinants of consumer attitudes and intentions toward online purchases, consumers’ perceived shopping risk and repurchase behavior when buying products online, and perceived consumer online trust and purchase decisions. Limited research has considered consumers’ decision-making processes on social commerce platforms by investigating how their perceptual attitudes, behavioral intentions, and immediate gratifications affect the purchase of products and services online. Our study addresses this gap and extends prior research by focusing on the relationship between online consumer purchase intention, social commerce adoption behavior, and consumers’ trust together with risk factors affecting online buying decisions, in light of the characteristics of source credibility. Our findings point toward important avenues of research on psychological determinants of consumer engagement in social media, decision mechanisms lying behind evaluation of prices, the types of perceived risk incurred, and online repurchasing behavior and intention on social commerce platforms. Subsequent directions should clarify whether adoption of mobile payment services may shape online consumers’ impulsive buying behavior and decision-making, especially under the influence of online product reviews.
Global dairy and swine production growth has increased significantly over the past decades, resulting in higher manure generation in certain areas and environmental concerns. Therefore, manure ...management is an essential focus for farmers and environmental regulators. Systematic selection of manure management practices can provide environmental benefits, but accounting for local constraints, economics and farming practices are significant challenges. All these factors drive the selection of appropriate manure management systems (MMSs). MMSs are highly varied for their design, partly due to individual farm settings, geography, and the end-use applications of manure. However, the benefits of technological advancements in MMSs provide higher manure treatment efficiency and co-production of value-added products such as recycled water, fiber, sand bedding, and nutrient-rich bio-solids, among others. To achieve higher environmental benefits, advanced manure treatment technologies have to be implemented, which comes with additional costs. So, there is a tradeoff between environmental benefits and cost. With the above prospects, this article reviews: 1) the different treatment technologies used in dairy and swine farms, 2) the life cycle assessment (LCA) method's importance in evaluating various treatment technologies for better environmental returns, and 3) decision support tools (DST) and their significance in MMSs prioritization. We found considerable heterogeneity in the available datasets, mainly on crucial parameters such as water consumption, types and amount of bedding materials, manure removal frequency, manure treatment technologies, and the extent of resource recovery. Thus, suitable environmental impact assessment inventory models are needed to evaluate a more comprehensive range of treatment technologies in MMSs, representing the spatial and farming system heterogeneities. There is also a need for user-friendly DST with adjustable inputs for the functional components of MMSs and evaluation criteria, which can rapidly evaluate the techno-economic feasibility of alternative systems.
Display omitted
•Heterogeneity in dairy and swine manure management systems (MMSs) are reviewed.•Datasets on MMSs are highly variable in formulating farm-specific recommendations.•Gas emissions vary significantly with different manure treatment methods.•Resource recovery and reuse are crucial in achieving farm sustainability.•Environmental and economic factors, among others, impact farmer's decision-making.
Decision support in the area of Logistics 4.0 Dyczkowska, Joanna; Chamier-Gliszczynski, Norbert; Olkiewicz, Marcin ...
Procedia computer science,
2023, 2023-00-00, Letnik:
225
Journal Article
Recenzirano
Odprti dostop
Making rational decisions in the area of Logistics 4.0 is difficult and often very complex due to the adopted priorities and assumed goals. Decisions on complex logistics problems refer to a wide ...spectrum of issues, taking into account organizational and technical solutions. In practice, these decisions are supported by specialized IT tools dedicated to the logistics industry. The aim of the article is to present tools that are practical in the decision-making process. In practical terms, the issue of planning the distribution of cargo in the transport process will be presented as an element of decisions made in complex logistics processes. The analyzed planning process will be based on the use of specialized IT tools based on 3D visualization.
Viral marketing is used to widely distribute content. To achieve this goal, the basic decision-making process from content reception to interaction must be clarified. This paper examines the ...decision-making process of individuals in viral marketing using a new dynamic model. In addition, this work reviews the existing literature on viral marketing and structures to identify existing issues for further research. The decision-making process is basically divided into two stages. In the first decision stage, individuals decide whether content should be considered. When individuals agree to view the content, they decide in the second stage whether they want to interact with it. These two decisions are influenced by three factors: the framework conditions, content, and interaction aims. With the help of the decision model, this paper summarizes the most important findings from viral marketing research over the last 20 years. In addition, this work provides new opportunities for further research in the field of viral marketing.
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The ...study was conducted during two stages of the pandemic. During the initial stage, travellers’ decision-making process was studied to learn why travellers chose to maintain or cancel travel plans and what variables influenced their travel risk perception. An online survey was conducted with data collected from 1075 travellers residing in 46 countries (52 nationalities). The second stage of the study started at the beginning of de-escalation in Europe. A qualitative study was conducted in which 28 international hospitality experts were interviewed. They were asked about specific measures to encourage tourism from a global perspective. The results help tourism authorities and companies better understand tourist behaviour and provide concrete measures for restarting tourism.
•Travel risk perception has changed since the COVID-19 crisis began.•Decisions to cancel or not to cancel depend on government communications.•Unofficial communications have a negative impact on the decision not to cancel.•Traveller type and experience do not affect the travel decision.•Coordination between countries is key to restarting tourism.
Grade retention decisions are high‐risk because this practice can significantly affect students' academic and professional path and their socioaffective development. This study aimed to contribute to ...a better understanding of second‐grade retention decision‐making by exploring the factors the professionals consider during the retention decision‐making, their beliefs about the effectiveness of grade retention, and their cognitive decision‐making style. The study sets in Portugal, where second‐grade retention is a common practice. One hundred ninety‐four teachers answered an online questionnaire developed for this purpose. Path analysis results suggested that teachers' beliefs and decision‐making styles served as a filter, defining what factors they consider relevant or not to make grade retention decisions. Intuitive experiences seem to inform teachers' grade‐retention decisions, especially when they believe retention is essential for students' success.
Practitioner Points
Teachers considered up to 12 factors when deciding whether to retain or promote a second‐grade student.
Teachers' decisions are shaped by their beliefs and intuitive experiences, influencing the factors they consider relevant during the decision process and, ultimately, the decision to retain or not a student.
Intuitive experience informs teachers' retention decisions by maintaining their beliefs in the effectiveness of grade retention and guiding the factors considered during the decision‐making.
This paper analyses the impact of good vs. bad ratings during the first stage of the decision-making process when booking a hotel. This study tested the interaction between numerical ratings given to ...a product or service and the number of verbal reviews it has received while controlling subject susceptibility to interpersonal influence. The study conducted a full factorial between subjects design of 2 levels of ratings (good vs. bad) x 2 levels of reviews (high vs. low) in a decision-controlled setting. Results suggest an asymmetric interaction between numerical ratings and reviews: When the rating is good, the trust in the rating depends on the number of reviews, but conversely, if the rating is bad, the number of reviews has no effect on how trustworthy the rating is. Academic and managerial implications of this study and scope for future research have also been discussed.
•Experimental design to study the interaction of online ratings and reviews in the hospitality sector.•Web users trust bad ratings more than good ratings. However, consumers tend to shortlist hotels with better ratings.•Results suggest an asymmetric interaction between numerical ratings and number of reviews.•Bad ratings are trustworthy regardless of the number of reviews.•Good ratings are trustworthy only when they come along with a high number of reviews.
Social interactions can trigger emotional contagion between individuals resulting in behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in communication and ...advertising, and understanding the mechanisms underlying emotional contagion can help marketers to improve their commercial approaches or develop better ones. The purpose of this study is to review and classify the various methodologies and theoretical approaches on emotional contagion, identify the best practices in this domain, and identify ways of gaging and measuring emotional contagion. The study is based on a mini literature review. We identify different mechanisms and approaches to emotional contagion described in the literature. Emotional contagion can be triggered by facial expressions, indirect human interactions, and/or by observing other people's behavior in direct and indirect interactions. Furthermore, emotional contagion can be triggered physiologically or neurologically by synchronizing with the emotional state of others during human interactions. Regarding the assessment and measurement of emotional contagion, we argue that methods based on neuroscience tools are much more accurate and effective than methods based on traditional research approaches. The study identifies guidelines for research on commercial communication through emotional contagion that can be especially interesting for academia and marketing practitioners. The findings are important for field marketers interested in developing new individualized approaches in their commercial strategies and marketing in general. In addition, the study can become the basis of research that further refines and compares the efficacy of the various techniques and tools involved.
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