This paper investigates what types of Instagram marketing tools are the most effective in relation to Generation Z's impulse purchasing behaviour within fashion industry in the context of the United ...Kingdom. The research applies Stimulus-Organism-Response model to the context of Instagram. The findings of this qualitative study based on eight extensive focus groups conclude that there are significant gender differences in relation to impulse purchasing behaviour on Instagram. Instagram is vastly influential in encouraging impulse purchases amongst females, however, this was not the case for male participants. A revised Stimulus-Organism-Response model is proposed to Instagram, concluding that advertisements, opinion leaders and user-generated content act as stimuli (S) in evoking positive emotions (O), which subsequently trigger impulse purchases (R) in Generation Z females.
Introduction Today’s labor market is comprised of different generations and in the near future, the majority of it will consist of Generation Z. In this respect, it is of great importance to know the ...perspective of Generation Z, which will take its place in leadership positions in organizations, on leadership and what kind of leader they will be. The present study probes to investigate how Generation Z will become a leader and their perspective on leadership. In this regard, the study aims to offer suggestions and guidance to the literature and organizations by providing information on what kind of leaders they will be as well as knowing the characteristics of Generation Z leaders. Methods In the study conducted Generation Z, employed in the IT sector, semi-structured interviews were held with 13 participants. While analyzing the data obtained from the interviews, the MAXQDA 2020 program was utilized and the thematic analysis method was applied. Results In our findings about how Generation Z will be leaders in the future, two themes were identified, which include intra-organizational communication and working conditions. In the light of findings on the leadership of Generation Z, the sub-themes of being supportive, empathetic, egoless, managing people well and managing with love and respect were reached on the theme of intra-organizational communication. On the other hand, on the theme of working conditions, sub-themes such as providing training, offering payment according to output, preferring flexible working hours, being friendly, assigning appropriate work to the employee, being fun and not giving importance to gender were identified. Discussion The results revealed that Generation Z prefers managing their team with a people-oriented approach when they take leadership positions. From their perspective, the leader should understand and value his employees. Leaders who know the expectations of Generation Z will contribute to their organizations. In addition, organizations should improve their leadership skills by providing leadership training for Generation Z, who will be leaders in the future. In this way, they will make investment both in their leaders and their organizations.
Commanding and managing a military formation is never easy, but it can be even more challenging when the commander has less professional experience than his subordinates. In such a situation, very ...quickly, the commander can lose the trust of his subordinates, due to the little experience and uncertainty he feels at the moment.
DER UMWELT ZULIEBE Hausner, Verena
Politische Studien,
09/2019, Letnik:
70, Številka:
487
Journal Article
Unser Planet Erde hat Fieber. Es steigt mittlerweile lebensbedrohlich an. Dass wir alle dringend handeln müssen, ist nicht nur der jungen Generation z. B. mit der weltweiten Bewegung „Fridays for ...Future" klargeworden, weil sie verständlicherweise um ihre Zukunft bangt. Die Herausforderung Klimawandel mit all seinen Auswirkungen können und müssen wir alle gemeinsam bewältigen. Hier sind Politik, Wirtschaft und Gesellschaft gefragt.
HintergrundDer wachsende Fachkräftemangel auf dem deutschen Arbeitsmarkt erhöht den Druck auf Unternehmen, sich attraktiv zu positionieren. Bei der zielgerichteten Positionierung des Arbeitgebers ...müssen die Erwartungen und Werte potentieller Bewerber erkannt und erfüllt werden. Die empirische Studie fokussiert sich auf die Zielgruppe der Generation Z, deren Vertreter nach 1995 geboren wurden. Diese Generation unterscheidet sich in ihren Werten und ihrer Denkart von den vorhergehenden Generationen.ZielIn diesem Artikel wird untersucht, welche Merkmale für die Arbeitgeberattraktivität bei der Generation Z relevant sind und welche Rolle dabei gesundheitsrelevante Angebote und Strukturen spielen. Die Erkenntnisse können Unternehmen bei der zielgruppengerechten Kommunikation des gesundheitsrelevanten Engagements unterstützen.Material und MethodeDie Studie basiert auf den Erkenntnissen einer quantitativen Befragung in Form eines Papierfragebogens unter 383 Schülern von Abschlussklassen fünf verschiedener Schularten. Standardisierte Items zur Erfassung der Erwartung von Arbeitgeberattraktivitätsmerkmalen wurden verwendet. Für die Erfassung von gesundheitsrelevanten Faktoren wurden Items evidenzbasiert entworfen.SchlussfolgerungDie Ergebnisse zeigen, dass sich die Generation Z insbesondere durch Aspekte sozialer Unterstützung gewinnen lässt. Unternehmenskultur („Betriebsklima“) und der Organisationsentwicklung („sozialer Rückhalt im Team“) werden attraktiver bewertet als verhaltenspräventive Angebote der Gesundheitsförderung. Es gibt keine Unterschiede nach Geschlecht oder Bildungsstand, was die These einer generationsspezifischen Haltung gegenüber Unternehmen stützt.
This article discusses the identifying traits of Generation Z and how those traits manifest in the college composition class. The author shares her recent efforts to meet students where they are by ...validating their compositional interests. The result? Increased creative agency and decreased grade anxiety. Included are assignments using technology, rubrics that allow for self-discovery, how-tos for providing helpful feedback, and examples of student learning goals, objectives, and outcomes that seek to take the subjectivity out of grading.
People love to talk about generations, especially when the feeling is that the world is rapidly changing. Terms such as millennials or Generation Z are already used worldwide, even if the ...sociological origins of the generation theory are less known by the general public. Although Generation Z was defined as digital natives, there are voices trying to suggest that a new digital native generation is here, and its name is Generation Alpha or screenagers. We are not sure if there is a clear border between these digital native generations, although there are some recent findings identifying them as more curious, creative, or self-determined than their predecessors. The technology dependence also brings relational and emotional issues, and we used the term of "screamagers" to describe their ill-tempered behaviors. However, there is a risk of devolving into stereotyping, when the scientific evidence on this topic, for now, seems to be scarce. Perhaps it is too early to speak about a new generation and more scientific studies are needed to increase our understanding of the evolution of people born after 2010.
