Much has been written about Millennials, but until now their growing presence in the field of architecture has not been examined in depth. In an era of significant challenges stemming from explosive ...population growth, climate change, and the density of cities, Millennials in Architecture embraces the digitally savvy disruptors who are joining the field at a crucial time as it grapples with the best ways to respond to a changing physical world. Taking a clear-eyed look at the new generation in the context of the design professions, Darius Sollohub begins by situating Millennials in a line of generations stretching back to early Modernism, exploring how each generation negotiates the ones before and after. He then considers the present moment, closely evaluating the significance of Millennial behaviors and characteristics (from civic-mindedness to collaboration, and time management in a 24/7 culture), all underpinned by fluency in the digital world. The book concludes with an assessment of the profound changes and opportunities that Millennial disruption will bring to education, licensure, and firm management. Encouraging new alliances, Millennials in Architecture is an essential resource for the architectural community and its stakeholders.
The goal of this research is to segment Generation Y female online shoppers according to their psychographic, demographic, and behavioral characteristics. Data were collected from members of two ...consumer panels of a women's fashion retailer. In total, 538 women who made purchases on the fashion retailer's website completed the survey. The results reveal four approaches to online shopping: trend shopping, pleasure shopping, price shopping, and brand shopping. Six shopping profiles have also been identified, each with different objectives: price shoppers, discovery shoppers, emotional shoppers, strategic shoppers, fashionistas, and shopping fans.
People aged over 65 now outnumber children under five, yet one region in the world is bucking this trend: Africa's population under 35 now equals almost a billion people. Trish Lorenz speaks to the ...bright new entrepreneurs, artists, and activists of Lagos and Abuja, Nigeria, to understand what it means to be young in an otherwise ageing world.
•mHealth is one of the promising technologies that contributes a considerable value in delivering health care services.•This study investigates the factors affecting the adoption intention and use of ...mHealth services in a developing country.•This study proposes a comprehensive conceptual model that clarifies the use of mHealth services.•The model developed can be easily modified to investigate the adoption of mHealth services in other developing countries.
mHealth under the umbrella of eHealth has become an essential tool for providing quality, accessible and equal health care services at an affordable cost. Despite the potential benefits of mHealth, its adoption remains a big challenge in developing countries such as Bangladesh. This study aims to examine the factors affecting the adoption of mHealth services in Bangladesh by using the extended Unified Theory of Acceptance and Use of Technology (UTAUT) model with perceived reliability and price value factors. It also examines the moderating effect of gender on the intention to use and on the actual usage behavior of users of mHealth services. A well-structured face-to-face survey was employed to collect the data. Structural equation modeling (SEM) with a partial least squares method was used to analyze the data collected from 296 generation Y participants. The results confirmed that performance expectancy, social influence, facilitating conditions and perceived reliability positively influence the behavioral intention to adopt mHealth services. However, effort expectancy and price value did not have a significance influence on the behavioral intention. Moreover, Gender has a significant moderating effect on mHealth services adoption in certain cases. Finally, the theoretical and practical implications of this study are also discussed.
•Individuals from Generation Y are entering in the hospitality job market, but little is known about their intentions to remain in the hospitality business.•The purpose of this study is to examine ...what factors affect a Generation Y employee’s intention to remain with a hospitality company with respect to internal marketing factors.•Qualtrics, an online survey service company, was used to distribute and collect a self-administered questionnaire survey.•A theoretically proposed model was tested using structural equation modeling.•The results of this study indicated that “work environment” significantly influence Generation Y employees’ job satisfaction, followed by “empowerment,” “pay,” and “relationships with managers,” which in turn, influences “employee commitment” and “intention to remain in hospitality business”.
Individuals from Generation Y are entering into the hospitality job market, but little is known about their intention to remain in the hospitality business. The purpose of this study was to examine what factors affect a Generation Y employee’s intention to remain with a hospitality company with respect to internal marketing tactics. Qualtrics, an online survey service company, was used to distribute and collect a self-administered questionnaire survey. A theoretically proposed model was tested using structural equation modeling. The results of this study indicated that “work environment” significantly influence Generation Y employees’ job satisfaction, followed by “empowerment,” “pay,” and “relationships with managers,” which in turn, influences “employee commitment” and “intention to remain in hospitality business.” The implications of the study are discussed.
Generational theory posits that generational cohorts develop similar attitudes and beliefs. Gen Y, Millennials, will become the largest customer segment for hotels worldwide. This group likes to ...travel and prefers to spend money on experiences rather than materialistic items. Their responses to online marketing is expected to be different as they process website information five times faster than older generations and are the most emotional and least loyal customers compared to all other generations. The aim of this research is to develop and test a comprehensive model that explains how Gen Y develops loyalty to a hotel booking website. To test the research model, an online survey was distributed to a systematic random sample of 2500 Gen Yers. Findings highlight that trust is the most important antecedent of e-loyalty in online shopping for Gen Y customers. Brand equity is also a key precursor of e-loyalty. Finally, a positive online experience (flow), is also a significant precursor of e-loyalty for this cohort.
•Gen Y has emerged as an enormous force with growing spending power.•Their responses to online shopping is different from other cohorts.•Trust is the most important antecedent of e-loyalty for Gen Y customers.•Brand equity is also a key precursor of e-loyalty.•Flow is also a significant precursor of e-loyalty for this cohort.
•Meaningful work mediates the influence of CSR perception and CSR participation on helping behavior.•The effect of CSR participation on helping behavior was demonstrated significantly in Generation Y ...but not in Generation X.•CSR provides a reasonable pathway for younger employees to find more meaning in their work.
This study examines how corporate social responsibility (CSR) participation affects organizational citizenship behavior (OCB) through meaningful work. This work is significant for three reasons: the joint examination of CSR, meaningful work, and OCB is novel; the comparative effects of CSR perception versus CSR participation have not been examined previously; and this is the first examination of such relationships for different generations of employees. Data from 245 employees of four-star hotels were analyzed using a partial least squares structural equation modelling (PLS-SEM) approach and multigroup analysis (MGA). Results reveal that CSR participation has a strong influence over work-related outcomes. The strongest effect of CSR participation on helping behavior is in Generation Y whereas CSR perception has a strong indirect effect on helping behavior through meaningful work in Generation X. These findings offer managerial implications to hotel managers on how best to manage generational differences in predicting helping behavior at workplace.
Basing on the large scale annual social surveys in Israel, the current study uses Generational Cohort Theory as a framework to examine the trends of internet adoption and online purchasing behavior ...among Generation X and Generation Y in the past decade. During the decade, the rate of internet access and online purchasing increased continuously in both generations, however internet users did not fully utilize the potential of online shopping. Our findings support the use of Generational Cohort Theory as a market segmentation tool: although the rate of internet access was higher in Generation Y, the percentage of those who bought electrical appliances, furniture or vacations online was higher in Generation X. Although Generation Y with its hedonism, extravagance and great connectivity is considered to be a more attractive target population for businesses, it is important to direct marketing efforts toward Generation X, which according to the literature buys more due to higher disposable income, and more free time.
Generation Y (individuals ages 14–31 in 2008) are in the marketplace with the numbers and the purchasing power to have an unprecedented impact on the economy. Despite the potential of this group as a ...whole, especially the middle-aged members of this generation (ages 18–22) who are in the highly coveted college-student market, much is unknown about the motivations behind these individuals' consumption behavior and preferences. This study attempts to address this gap in the literature by exploring the antecedents of the consumption behavior of college-aged Generation Y individuals. The findings indicate that issues relating to socialization, uncertainty reduction, reactance, self-discrepancy, and feelings of accomplishment and connectedness drive Y consumers' product purchases and retail patronage. This article discusses these issues as well as their theoretical and managerial implications.
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