This research predicts that luxury versus non-luxury self-display enhances status and produces advantages in human social interactions. Across three experiments, findings support the following ...conclusions. First, luxury versus non-luxury brand logos associate positively with displayer wealth and status. Second, people wearing clothes with luxury brand logos receive preferential treatment over those not wearing luxury brand logos. Third, a person wearing a luxury brand logo while soliciting charitable donations receives larger contributions than a person not wearing a luxury brand logo. Fourth, cross-gender contexts are more effective than same-gender contexts for requester and target in influencing consumer donation behavior. Conclusion: luxury self-display may increase deference and compliance in presentations-of-self because conspicuous displays of luxury qualify as a costly signaling trait that elicits status-dependent favorable treatment in human social interactions.
Starbucks is among the most recognizable coffee shops in Indonesia. People will recognize Starbucks by looking at the logo on the cup. The logo is essential in conveying the company's image and ...impression to customers. A brand's logo represents its identity. This study seeks to elucidate the idea behind the Starbucks logo. This research utilizes a qualitative approach. To assist researchers with their analysis, the Semiotics method and the Representation theory from Stuart Hall are implemented in this research. The result indicates that the Starbucks logo reminds us to be good to people and the world.
The purpose of this study was to make a prototype for the packaging of water in drums in the city of Riobamba, Ecuador. It started with the mechanical design and the structural analysis of the drum ...structure using the SolidWorks software, followed by the selection of elements for the construction of the prototype, and the automation of the process using Siemens LOGO 8. Using a free software LOGO SOFT from the same line of the same manufacturer, it was proceeded to elaborate the programming by blocks. Next, the filling process was analyzed and a heat tunnel was designed. The heat tunnel comprised a structure incorporated with a pneumatic cylinder, allowing the vertical movement of the rod of coupling with the drum. Finally, the test results were registered which showed that 8220 drums of water can be packed in a month. The data from the field tests showed that a misadjustment was produced in the niquelina nozzles of the drums. The replacement of the nickeline nozzles with halogen lamps as a new system can prevent unplanned stops in the production line. An analysis of the point of balance of the prototype was realized, where it was established that a total 29,793.37 units must be packed annually so that the project does not generate an economic loss to the company.
Keywords: automation, productivity, drums, water, logo.
Resumen
El propósito del trabajo es realizar un prototipo para el envase de agua en bidones en la ciudad de Riobamba, se inicia con el diseño mecánico de su estructura por medio de la utilización del software SolidWorks donde se hace el análisis estructural, luego la selección de elementos para la construcción del prototipo, finalmente se realiza la automatización del proceso empleando LOGO 8 marca Siemens; donde utilizando un software libre LOGO SOFT de la misma línea del fabricante, se procede a elaborar la programación por bloques, a continuación se efectúa el análisis del proceso de llenado donde se diseña un túnel de calor que consta de una estructura donde se incorpora un cilindro neumático permitiendo que el movimiento vertical del vástago de acople con el bidón y finalmente se registra las pruebas en la que se consigue mensualmente envasar 8220 bidones de agua. En las pruebas realizadas en campo se toman los datos del funcionamiento y se determinó que en el sellado se producía un desajuste en las boquillas de niquelinas en el sellado del recipiente de los bidones de envase del agua, sustituyendo dicho elemento para corregir por lámparas halógenas como nuevo sistema evitando posibles paros en la línea de producción, finalmente se realiza un análisis del punto de equilibrio del prototipo donde se llega a establecer que se debe envasar un total 29793.37 unidades anualmente para que el proyecto no genere pérdidas económicas en la empresa.
Palabras Clave: automatización, productividad, bidones, agua, logo.
Vehicle logo recognition (VLR) has attracted wide attention from the community of intelligent transportation systems (ITS) due to its important role. Although many methods have been proposed for VLR, ...it remains a challenging problem. In this paper, we present a novel method for VLR. Our method includes (1) observation of the local anisotropy of vehicle logo images; (2) adoption of the idea of patterns of oriented edge magnitudes (POEM) and an advanced version of POEM for vehicle logo feature description called overlapping enhanced POEM (OE-POEM); (3) implementation of whitened principal component analysis (WPCA) for feature dimension reduction followed by collaborative-representation-based classification (CRC) as a classifier to perform VLR. We also construct a new vehicle logo dataset (HFUT-VL), which is larger and more comprehensive than the existing vehicle logo datasets. Finally, we conduct experiments on HFUT-VL, and the results indicate state-of-the-art VLR performance.
The visual sequence logo has been a hot area in the development of bioinformatics tools. ggseqlogo written in R language has been the most popular API since it was published. With the popularity of ...artificial intelligence and deep learning, Python is currently the most popular programming language. The programming language used by bioinformaticians began to shift to Python. Providing APIs in Python that are similar to those in R can reduce the learning cost of relearning a programming language. And compared to ggplot2 in R, drawing framework is not as easy to use in Python. The appearance of plotnine (ggplot2 in Python version) makes it possible to unify the programming methods of bioinformatics visualization tools between R and Python. Here, we introduce plotnineSeqSuite, a new plotnine-based Python package provides a ggseqlogo-like API for programmatic drawing of sequence logos, sequence alignment diagrams and sequence histograms. To be more precise, it supports custom letters, color themes, and fonts. Moreover, the class for drawing layers is based on object-oriented design so that users can easily encapsulate and extend it. plotnineSeqSuite is the first ggplot2-style package to implement visualization of sequence -related graphs in Python. It enhances the uniformity of programmatic plotting between R and Python. Compared with tools appeared already, the categories supported by plotnineSeqSuite are much more complete. The source code of plotnineSeqSuite can be obtained on GitHub (https://github.com/caotianze/plotnineseqsuite) and PyPI (https://pypi.org/project/plotnineseqsuite), and the documentation homepage is freely available on GitHub at (https://caotianze.github.io/plotnineseqsuite/).
La moda de los macro logos Andrea Bertola; Pablo Martín Ramallal; Mercedes Ruíz-Mondaza ...
Gráfica (Bellaterra),
06/2024
EP
Journal Article
Recenzirano
Odprti dostop
Entre los recursos de comunicación visual de las marcas de moda encontramos unos tropos que se han convertido en elementos estratégicos esenciales como herramientas de branding. Las figuras retóricas ...en cuestión se entrelazan y cooperan en la construcción de identidades gráficas inconfundibles que las emplean constantemente desde hace décadas. Entre ellas, abundan metáforas, hipérboles, metonimias, anáforas, sinécdoques y elipsis, hasta personificaciones y antonomasias. La combinación de estas herramientas clásicas de persuasión aplicadas al lenguaje gráfico, genera sistemas emergentes de signos con funciones no sólo simbólicas sino sintomáticas, capaces de denotar valores emocionales y señales de un determinado estatus.
Trust is a multidimensional concept that varies across cultures and societies. Understanding consumers' trust is essential to increase awareness of the halal logo. This study aims to examine the ...trust dimensions of the halal logo in the Penginyongan cultural region. Confirmatory factor analysis was employed to analyze data from a sample of 139 Muslims residing in the Penginyongan cultural area, which encompasses the regencies of Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The results show that spiritual, cognitive, and affective factors significantly influence trust in the halal logo on food and beverage products. Affective aspects have demonstrated the highest loading factor value, suggesting that affective approach must be prioritized in building trust in halal logo. This can be achieved by creating emotional branding and excellent service as the key to long-term consumer commitment to the halal logo. This study has broadened the understanding of trust in the halal logo in a particular culture and expanded the concept of trust by including the spiritual dimension as an important factor in enhancing trust.
Brand logo recognition is a task focused on the identification and classification of logos, with various applications such as brand protection and market discovery. Since the number of brands is ...dynamic and evolves over time, we propose a two-step, zero-shot framework for this problem. In the first step, we train a Scaled-YOLOv4 single-stage universal logo detector to identify regions containing logo-like objects. Our results indicate that this detector achieves generalizability comparable to the two-stage Faster-RCNN model. In the second step, we employ an enhanced CLIP model for zero-shot classification of the identified regions. Our experiments demonstrate that the CLIP model outperforms state-of-the-art few-shot classifiers in terms of accuracy. Additionally, we adopt test-time augmentation to improve the model's resistance against false positives. We also present a proof-of-concept for fine-tuning the CLIP model, which enhances its cosine similarity measures. Our proposed end-to-end solution is scalable in terms of the number of brands and requires only the brand names for detection. The logo detector achieves superior performance on the FlickrLogos-32 dataset without the need for additional fine-tuning.
This research examines how brand personality (excitement) and logo size used in product design (big versus small) interacts in affecting consumer brand evaluation. We first demonstrate that combining ...a big logo and a high‐excitement brand (versus a small logo combined with a high‐excitement brand) leads to high processing fluency, further resulting in more favourable brand evaluation (Study 1). We then determine the consumption situation as a moderator of such an interaction effect: the influence of the big logo and high‐excitement‐brand combination on brand evaluation is significantly weakened in a private consumption situation (a T‐shirt worn at home) compared to a public consumption situation (a T‐shirt worn outside, Study 2a), and becomes insignificant for a private product category (slippers, Study 2b).
Résumé
Les auteurs de la présente recherche examinent comment la personnalité de la marque (enthousiasme) et la taille du logo utilisé dans la conception du produit (grande ou petite) interagissent pour influer sur l'évaluation des marques par les consommateurs. Ils démontrent d'abord que la combinaison d'un grand logo avec une marque très attrayante (par opposition à un petit logo combiné avec une marque très attrayante) aboutit à un traitement très fluide, d'où une évaluation plus favorable des marques (étude 1). Par la suite, ils montrent que la situation de consommation modère cet effet d'interaction. En effet, l'influence du grand logo et de la combinaison de marques à fort impact sur l'évaluation de la marque est nettement plus faible dans une situation de consommation privée (un T‐shirt porté à la maison) que dans une situation publique (un T‐shirt porté á l'extérieur, étude 2a) et devient négligeable dans une catégorie privée (babouches, étude 2b).
This study investigates the interactive effects of brand logo dynamism and product types—specifically, hedonic and utilitarian—on market performance. Mixed methods are employed, including a pilot ...study that analyzes the association between logo dynamism and product types from the most valuable brands on Forbes’ list, an event study of abnormal stock returns caused by logo-dynamic changes in the Hong Kong stock market, and two experiments. The results reveal that hedonic products with high-dynamic logos and utilitarian products with low-dynamic logos exhibit better market performance. Quality inference, which is based on information processing and inference theory, mediates this effect. These results provide a better understanding of the role of quality inference in logo design effectiveness, emphasizing the importance of designing logos that appeal to customers’ needs and expectations.
